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Career and Education Opportunities for Advertising Managers in New York, New York

Many educational and employment opportunities exist for advertising managers in the New York, New York area. There are currently 6,090 jobs for advertising managers in New York and this is projected to grow by 2% to 6,210 jobs by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $60 hourly or $126,540 per year on average in New York. Nationally, their income is about $38 hourly or $80,220 annually. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in New York earn more. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: advertising sales representative, advertising coordinator, and account manager.

There are 335 schools of higher education in the New York area, including thirty within twenty-five miles of New York where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in New York include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Saint Peters College - Jersey City, NJ

Saint Peters College, 2641 Kennedy Blvd, Jersey City, NJ 07306-5997. Saint Peters College is a small college located in Jersey City, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,045 students and an admission rate of 61%. Saint Peters College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated thirty-four and seven students respectively in 2008.

Long Island University-C W Post Campus - Brookville, NY

Long Island University-C W Post Campus, 720 Northern Blvd, Brookville, NY 11548-1300. Long Island University-C W Post Campus is a medium sized university located in Brookville, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,868 students and an admission rate of 19%. Long Island University-C W Post Campus has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree and master's degree.

Pace University-New York - New York, NY

Pace University-New York, 1 Pace Plaza, New York, NY 10038-1598. Pace University-New York is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,229 students and an admission rate of 78%. Pace University-New York has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 56 students in 2008.
  • Marketing/Marketing Management, bachelor's degree, master's degree, and post-master's certificate which graduated sixty-nine, thirty-eight, and zero students respectively in 2008.

Rutgers University-New Brunswick - New Brunswick, NJ

Rutgers University-New Brunswick, 83 Somerset St, New Brunswick, NJ 08901-1281. Rutgers University-New Brunswick is a large university located in New Brunswick, New Jersey. It is a public school with primarily 4-year or above programs. It has 36,041 students and an admission rate of 56%. Rutgers University-New Brunswick has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-seven students in 2008.

SUNY College at Old Westbury - Old Westbury, NY

SUNY College at Old Westbury, 223 Store Hill Rd, Old Westbury, NY 11568-0210. SUNY College at Old Westbury is a small college located in Old Westbury, New York. It is a public school with primarily 4-year or above programs. It has 3,505 students and an admission rate of 45%. SUNY College at Old Westbury has a bachelor's degree program in Marketing/Marketing Management which graduated twenty students in 2008.

Laboratory Institute of Merchandising - New York, NY

Laboratory Institute of Merchandising, 12 E 53rd St, New York, NY 10022-5268. Laboratory Institute of Merchandising is a small school located in New York, New York. It is a private for-profit school with primarily 4-year or above programs. It has 1,299 students and an admission rate of 51%. Laboratory Institute of Merchandising has a bachelor's degree program in Marketing/Marketing Management which graduated seventy-seven students in 2008.

Fashion Institute of Technology - New York, NY

Fashion Institute of Technology, 227 W 27th St, New York, NY 10001-5992. Fashion Institute of Technology is a large school located in New York, New York. It is a public school with primarily 4-year or above programs. It has 10,128 students and an admission rate of 42%. Fashion Institute of Technology has an associate's degree and a bachelor's degree program in Advertising which graduated 197 and 171 students respectively in 2008.

Fairleigh Dickinson University-Metropolitan Campus - Teaneck, NJ

Fairleigh Dickinson University-Metropolitan Campus, 1000 River Rd, Teaneck, NJ 07666. Fairleigh Dickinson University-Metropolitan Campus is a medium sized university located in Teaneck, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,693 students and an admission rate of 61%. Fairleigh Dickinson University-Metropolitan Campus has a bachelor's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Gibbs College - Livingston, NJ

Gibbs College, 630 West Mt. Pleasant Avenue Route 10, Livingston, NJ 07039. Gibbs College is a small college located in Livingston, New Jersey. It is a private for-profit school with primarily 2-year programs and has 521 students. Gibbs College has an associate's degree program in Marketing/Marketing Management which graduated thirty-six students in 2008.

School of Visual Arts - New York, NY

School of Visual Arts, 209 E 23rd St, New York, NY 10010. School of Visual Arts is a small school located in New York, New York. It is a private for-profit school with primarily 4-year or above programs. It has 4,020 students and an admission rate of 72%. School of Visual Arts has a bachelor's degree program in Advertising which graduated twenty-nine students in 2008.

Hofstra University - Hempstead, NY

Hofstra University, 100 Hofstra University, Hempstead, NY 11549. Hofstra University is a large university located in Hempstead, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,253 students and an admission rate of 54%. Hofstra University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree, postbaccalaureate certificate, master's degree, and post-master's certificate which graduated seven, zero, two, and zero students respectively in 2008.

Felician College - Lodi, NJ

Felician College, 262 S Main St, Lodi, NJ 07644. Felician College is a small college located in Lodi, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,202 students and an admission rate of 69%. Felician College has a bachelor's degree program in Marketing/Marketing Management.

Dominican College of Blauvelt - Orangeburg, NY

Dominican College of Blauvelt, 470 Western Highway, Orangeburg, NY 10962-1210. Dominican College of Blauvelt is a small college located in Orangeburg, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,962 students and an admission rate of 76%. Dominican College of Blauvelt has a bachelor's degree program in Marketing/Marketing Management which graduated eight students in 2008.

New York Institute of Technology-Old Westbury - Old Westbury, NY

New York Institute of Technology-Old Westbury, Northern Blvd, Old Westbury, NY 11568-8000. New York Institute of Technology-Old Westbury is a medium sized school located in Old Westbury, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,297 students and an admission rate of 78%. New York Institute of Technology-Old Westbury has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 7 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 8 students in 2008.

Berkeley College - New York, NY

Berkeley College, 3 East 43 Street, New York, NY 10017. Berkeley College is a small college located in New York, New York. It is a private for-profit school with primarily 4-year or above programs. It has 3,332 students and an admission rate of 74%. Berkeley College has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated twenty and sixty-nine students respectively in 2008.

Kean University - Union, NJ

Kean University, 1000 Morris Ave, Union, NJ 07083-0411. Kean University is a large university located in Union, New Jersey. It is a public school with primarily 4-year or above programs. It has 14,203 students and an admission rate of 67%. Kean University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, master's degree which graduated 5 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 70 students in 2008.

Brookdale Community College - Lincroft, NJ

Brookdale Community College, 765 Newman Springs Rd, Lincroft, NJ 07738-1597. Brookdale Community College is a large college located in Lincroft, New Jersey. It is a public school with primarily 2-year programs and has 14,642 students. Brookdale Community College has an associate's degree program in Marketing/Marketing Management which graduated three students in 2008.

Iona College - New Rochelle, NY

Iona College, 715 North Ave, New Rochelle, NY 10801-1890. Iona College is a small college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,375 students and an admission rate of 59%. Iona College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, master's degree which graduated 6 students in 2008.
  • Marketing/Marketing Management, bachelor's degree, master's degree, and post-master's certificate which graduated sixty-one, fourteen, and zero students respectively in 2008.

Union County College - Cranford, NJ

Union County College, 1033 Springfield Ave, Cranford, NJ 07016-1599. Union County College is a large college located in Cranford, New Jersey. It is a public school with primarily 2-year programs and has 11,866 students. Union County College has an associate's degree program in Marketing/Marketing Management which graduated two students in 2008.

Middlesex County College - Edison, NJ

Middlesex County College, 2600 Woodbridge Avenue, Edison, NJ 08818-3050. Middlesex County College is a large college located in Edison, New Jersey. It is a public school with primarily 2-year programs and has 12,346 students. Middlesex County College has an associate's degree program in Marketing/Marketing Management which graduated nine students in 2008.

CUNY Bronx Community College - Bronx, NY

CUNY Bronx Community College, W 181 St & University Ave, Bronx, NY 10453. CUNY Bronx Community College is a medium sized college located in Bronx, New York. It is a public school with primarily 2-year programs and has 9,348 students. CUNY Bronx Community College has an associate's degree program in Marketing/Marketing Management which graduated six students in 2008.

Wagner College - Staten Island, NY

Wagner College, One Campus Rd, Staten Island, NY 10301-4495. Wagner College is a small college located in Staten Island, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,269 students and an admission rate of 61%. Wagner College has a master's degree program in Marketing/Marketing Management which graduated six students in 2008.

Seton Hall University - South Orange, NJ

Seton Hall University, 400 S Orange Ave, South Orange, NJ 07079-2697. Seton Hall University is a medium sized university located in South Orange, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,592 students and an admission rate of 73%. Seton Hall University has a bachelor's degree program in Marketing/Marketing Management which graduated seventeen students in 2008.

St. John's University-New York - Queens, NY

St. John's University-New York, 8000 Utopia Pky, Queens, NY 11439. St. John's University-New York is a large university located in Queens, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,109 students and an admission rate of 56%. St. John's University-New York has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 21 students in 2008.
  • Marketing/Marketing Management, bachelor's degree, master's degree, and post-master's certificate which graduated ninety-one, twenty-seven, and zero students respectively in 2008.

CUNY York College - Jamaica, NY

CUNY York College, 94-20 Guy R Brewer Blvd, Jamaica, NY 11451. CUNY York College is a medium sized college located in Jamaica, New York. It is a public school with primarily 4-year or above programs. It has 7,101 students and an admission rate of 48%. CUNY York College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-four students in 2008.

Caldwell College - Caldwell, NJ

Caldwell College, 9 Ryerson Avenue, Caldwell, NJ 07006-6195. Caldwell College is a small college located in Caldwell, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,308 students and an admission rate of 60%. Caldwell College has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Rutgers University-Newark - Newark, NJ

Rutgers University-Newark, 249 University Avenue, Blumenthal Hall, Newark, NJ 07102. Rutgers University-Newark is a large university located in Newark, New Jersey. It is a public school with primarily 4-year or above programs. It has 11,032 students and an admission rate of 50%. Rutgers University-Newark has a bachelor's degree program in Marketing/Marketing Management which graduated forty-six students in 2008.

New York University - New York, NY

New York University, 70 Washington Sq South, New York, NY 10012-1091. New York University is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 42,204 students and an admission rate of 32%. New York University has a master's degree program in Advertising which graduated twenty-seven students in 2008.

New York Institute of Technology-Manhattan Campus - New York, NY

New York Institute of Technology-Manhattan Campus, 1855 Broadway, New York, NY 10023-7692. New York Institute of Technology-Manhattan Campus is a small school located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,633 students and an admission rate of 66%. New York Institute of Technology-Manhattan Campus has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 11 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 2 students in 2008.

Fairleigh Dickinson University-College at Florham - Madison, NJ

Fairleigh Dickinson University-College at Florham, 285 Madison Ave, Madison, NJ 07940. Fairleigh Dickinson University-College at Florham is a small university located in Madison, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,465 students and an admission rate of 62%. Fairleigh Dickinson University-College at Florham has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-five students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: New York, New York

New York, New York
New York, New York photo by UpstateNYer

New York is situated in New York County, New York. It has a population of over 8,363,710, which has grown by 4.4% in the past ten years. The cost of living index in New York, 177, is far greater than the national average.

The three big industries for women in New York are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 40 minutes. More than 27.4% of New York residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.6%, is lower than the state average.

The unemployment rate in New York is 10.3%, which is greater than New York's average of 8.7%.

The percentage of New York residents that are affiliated with a religious congregation, 70.0%, is more than both the national and state average. Saint Lukes Roman Catholic Church, Saint Ann's Episcopal Church and Trinity Church are some of the churches located in New York. The most prominent religious groups are the Catholic Church, the Muslim Estimate and the American Baptist Churches in the USA.

New York is home to the Cadman Plaza and the Flushing Station as well as Victory Field and Whitman Park. Visitors to New York can choose from Boland Corporate Housing, Club Quarters Inc - Reservations and Allied Hotel Marketing Limited for temporary stays in the area.