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Career and Education Opportunities for Public Relations Specialists in New York, New York

Public relations specialist career and educational opportunities abound in New York, New York. There are currently 22,820 working public relations specialists in New York; this should grow 14% to about 26,080 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $28 per hour or $58,360 annually on average in New York. Nationally they average about $24 per hour or $51,280 yearly. People working as public relations specialists can fill a number of jobs, such as: lobbyist, marketing director, and publication specialist.

There are 335 schools of higher education in the New York area, including thirty-eight within twenty-five miles of New York where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in New York include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Long Island University-C W Post Campus - Brookville, NY

Long Island University-C W Post Campus, 720 Northern Blvd, Brookville, NY 11548-1300. Long Island University-C W Post Campus is a medium sized university located in Brookville, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,868 students and an admission rate of 19%. Long Island University-C W Post Campus has a bachelor's degree program in Public Relations/Image Management.

Saint Thomas Aquinas College - Sparkill, NY

Saint Thomas Aquinas College, 125 Rte 340, Sparkill, NY 10976-1050. Saint Thomas Aquinas College is a small college located in Sparkill, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,099 students and an admission rate of 79%. Saint Thomas Aquinas College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-three students in 2008.

Pace University-New York - New York, NY

Pace University-New York, 1 Pace Plaza, New York, NY 10038-1598. Pace University-New York is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,229 students and an admission rate of 78%. Pace University-New York has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-six students in 2008.

Fordham University - Bronx, NY

Fordham University, 441 E Fordham Rd, Bronx, NY 10458. Fordham University is a large university located in Bronx, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,666 students and an admission rate of 47%. Fordham University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-three students in 2008.

Rutgers University-New Brunswick - New Brunswick, NJ

Rutgers University-New Brunswick, 83 Somerset St, New Brunswick, NJ 08901-1281. Rutgers University-New Brunswick is a large university located in New Brunswick, New Jersey. It is a public school with primarily 4-year or above programs. It has 36,041 students and an admission rate of 56%. Rutgers University-New Brunswick has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 340 students in 2008.

SUNY College at Old Westbury - Old Westbury, NY

SUNY College at Old Westbury, 223 Store Hill Rd, Old Westbury, NY 11568-0210. SUNY College at Old Westbury is a small college located in Old Westbury, New York. It is a public school with primarily 4-year or above programs. It has 3,505 students and an admission rate of 45%. SUNY College at Old Westbury has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-one students in 2008.

The College of New Rochelle - New Rochelle, NY

The College of New Rochelle, 29 Castle Pl, New Rochelle, NY 10805-2339. The College of New Rochelle is a medium sized college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,087 students and an admission rate of 56%. The College of New Rochelle has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and twenty-three students respectively in 2008.

Kean University - Union, NJ

Kean University, 1000 Morris Ave, Union, NJ 07083-0411. Kean University is a large university located in Union, New Jersey. It is a public school with primarily 4-year or above programs. It has 14,203 students and an admission rate of 67%. Kean University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 48 students in 2008.
  • Public Relations/Image Management, master's degree which graduated 5 students in 2008.

Fashion Institute of Technology - New York, NY

Fashion Institute of Technology, 227 W 27th St, New York, NY 10001-5992. Fashion Institute of Technology is a large school located in New York, New York. It is a public school with primarily 4-year or above programs. It has 10,128 students and an admission rate of 42%. Fashion Institute of Technology has an associate's degree program in Family and Consumer Sciences/Human Sciences Communication.

Hofstra University - Hempstead, NY

Hofstra University, 100 Hofstra University, Hempstead, NY 11549. Hofstra University is a large university located in Hempstead, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,253 students and an admission rate of 54%. Hofstra University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated two and six students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.

Nassau Community College - Garden City, NY

Nassau Community College, One Education Dr, Garden City, NY 11530-6793. Nassau Community College is a large college located in Garden City, New York. It is a public school with primarily 2-year programs and has 21,400 students. Nassau Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eighteen students in 2008.

New Jersey City University - Jersey City, NJ

New Jersey City University, 2039 Kennedy Blvd, Jersey City, NJ 07305. New Jersey City University is a medium sized university located in Jersey City, New Jersey. It is a public school with primarily 4-year or above programs. It has 7,993 students and an admission rate of 32%. New Jersey City University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-four students in 2008.

New York Institute of Technology-Old Westbury - Old Westbury, NY

New York Institute of Technology-Old Westbury, Northern Blvd, Old Westbury, NY 11568-8000. New York Institute of Technology-Old Westbury is a medium sized school located in Old Westbury, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,297 students and an admission rate of 78%. New York Institute of Technology-Old Westbury has a postbaccalaureate certificate program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

SUNY Westchester Community College - Valhalla, NY

SUNY Westchester Community College, 75 Grasslands Road, Valhalla, NY 10595. SUNY Westchester Community College is a large college located in Valhalla, New York. It is a public school with primarily 2-year programs and has 11,090 students. SUNY Westchester Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-five students in 2008.

William Paterson University of New Jersey - Wayne, NJ

William Paterson University of New Jersey, 300 Pompton Rd, Wayne, NJ 07470. William Paterson University of New Jersey is a large university located in Wayne, New Jersey. It is a public school with primarily 4-year or above programs. It has 10,256 students and an admission rate of 63%. William Paterson University of New Jersey has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 197 students in 2008.

Long Island University-Brooklyn Campus - Brooklyn, NY

Long Island University-Brooklyn Campus, University Plaza, Brooklyn, NY 11201-5372. Long Island University-Brooklyn Campus is a medium sized university located in Brooklyn, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,459 students and an admission rate of 60%. Long Island University-Brooklyn Campus has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seven and zero students respectively in 2008.

Iona College - New Rochelle, NY

Iona College, 715 North Ave, New Rochelle, NY 10801-1890. Iona College is a small college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,375 students and an admission rate of 59%. Iona College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 2 students in 2008.
  • Public Relations/Image Management, master's degree which graduated 6 students in 2008.

Manhattan College - Bronx, NY

Manhattan College, Manhattan College Pky, Bronx, NY 10471-4098. Manhattan College is a small college located in Bronx, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,446 students and an admission rate of 51%. Manhattan College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated sixty students in 2008.

Saint Peters College - Jersey City, NJ

Saint Peters College, 2641 Kennedy Blvd, Jersey City, NJ 07306-5997. Saint Peters College is a small college located in Jersey City, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,045 students and an admission rate of 61%. Saint Peters College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eighteen students in 2008.

Montclair State University - Montclair, NJ

Montclair State University, 1 Normal Avenue - 855 Valley Road, Montclair, NJ 07043-1624. Montclair State University is a large university located in Montclair, New Jersey. It is a public school with primarily 4-year or above programs. It has 17,475 students and an admission rate of 52%. Montclair State University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eighty-two and seven students respectively in 2008.

Columbia University in the City of New York - New York, NY

Columbia University in the City of New York, 116 St and Broadway, New York, NY 10027. Columbia University in the City of New York is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 22,940 students and an admission rate of 11%. Columbia University in the City of New York has master's degree, post-master's certificate, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated eighty-six, seven, and three students respectively in 2008.

Molloy College - Rockville Centre, NY

Molloy College, 1000 Hempstead Ave, Rockville Centre, NY 11571-5002. Molloy College is a small college located in Rockville Centre, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,848 students and an admission rate of 56%. Molloy College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eleven students in 2008.

Seton Hall University - South Orange, NJ

Seton Hall University, 400 S Orange Ave, South Orange, NJ 07079-2697. Seton Hall University is a medium sized university located in South Orange, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,592 students and an admission rate of 73%. Seton Hall University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four and eighty students respectively in 2008.

Ramapo College of New Jersey - Mahwah, NJ

Ramapo College of New Jersey, 505 Ramapo Valley Rd, Mahwah, NJ 07430-1680. Ramapo College of New Jersey is a medium sized college located in Mahwah, New Jersey. It is a public school with primarily 4-year or above programs. It has 5,847 students and an admission rate of 49%. Ramapo College of New Jersey has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 133 students in 2008.

CUNY College of Staten Island - Staten Island, NY

CUNY College of Staten Island, 2800 Victory Blvd, Staten Island, NY 10314. CUNY College of Staten Island is a large college located in Staten Island, New York. It is a public school with primarily 4-year or above programs. It has 13,174 students and an admission rate of 98%. CUNY College of Staten Island has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Marymount Manhattan College - New York, NY

Marymount Manhattan College, 221 E 71st St, New York, NY 10021-4597. Marymount Manhattan College is a small college located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,979 students and an admission rate of 74%. Marymount Manhattan College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

St. John's University-New York - Queens, NY

St. John's University-New York, 8000 Utopia Pky, Queens, NY 11439. St. John's University-New York is a large university located in Queens, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,109 students and an admission rate of 56%. St. John's University-New York has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

St. Francis College - Brooklyn Heights, NY

St. Francis College, 180 Remsen St, Brooklyn Heights, NY 11201-9902. St. Francis College is a small college located in Brooklyn Heights, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,457 students and an admission rate of 75%. St. Francis College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Caldwell College - Caldwell, NJ

Caldwell College, 9 Ryerson Avenue, Caldwell, NJ 07006-6195. Caldwell College is a small college located in Caldwell, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,308 students and an admission rate of 60%. Caldwell College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirteen students in 2008.

CUNY City College - New York, NY

CUNY City College, 160 Convent Ave, New York, NY 10031-9101. CUNY City College is a large college located in New York, New York. It is a public school with primarily 4-year or above programs. It has 15,022 students and an admission rate of 42%. CUNY City College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-five students in 2008.

New York University - New York, NY

New York University, 70 Washington Sq South, New York, NY 10012-1091. New York University is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 42,204 students and an admission rate of 32%. New York University has bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated eleven, thirty-eight, and five students respectively in 2008.

Manhattanville College - Purchase, NY

Manhattanville College, 2900 Purchase St, Purchase, NY 10577. Manhattanville College is a small college located in Purchase, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,950 students and an admission rate of 52%. Manhattanville College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

CUNY Graduate School and University Center - New York, NY

CUNY Graduate School and University Center, 365 Fifth Ave, New York, NY 10016-4309. CUNY Graduate School and University Center is a medium sized university located in New York, New York. It is a public school with primarily 4-year or above programs and has 5,827 students. CUNY Graduate School and University Center has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eleven students in 2008.

Nyack College - Nyack, NY

Nyack College, 1 South Blvd, Nyack, NY 10960-3698. Nyack College is a small college located in Nyack, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,044 students and an admission rate of 93%. Nyack College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen students in 2008.

Rockland Community College - Suffern, NY

Rockland Community College, 145 College Rd, Suffern, NY 10901. Rockland Community College is a medium sized college located in Suffern, New York. It is a public school with primarily 2-year programs and has 6,986 students. Rockland Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nineteen students in 2008.

Fairleigh Dickinson University-College at Florham - Madison, NJ

Fairleigh Dickinson University-College at Florham, 285 Madison Ave, Madison, NJ 07940. Fairleigh Dickinson University-College at Florham is a small university located in Madison, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,465 students and an admission rate of 62%. Fairleigh Dickinson University-College at Florham has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated forty-seven students in 2008.

College of Mount Saint Vincent - Bronx, NY

College of Mount Saint Vincent, 6301 Riverdale Ave, Bronx, NY 10471-1093. College of Mount Saint Vincent is a small college located in Bronx, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,833 students and an admission rate of 67%. College of Mount Saint Vincent has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

SUNY at Purchase College - Purchase, NY

SUNY at Purchase College, 735 Anderson Hill Rd, Purchase, NY 10577-1400. SUNY at Purchase College is a small college located in Purchase, New York. It is a public school with primarily 4-year or above programs. It has 4,155 students and an admission rate of 24%. SUNY at Purchase College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twelve students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: New York, New York

New York, New York
New York, New York photo by UpstateNYer

New York is situated in New York County, New York. It has a population of over 8,363,710, which has grown by 4.4% in the past ten years. The cost of living index in New York, 177, is far greater than the national average.

The three big industries for women in New York are health care, educational services, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 40 minutes. More than 27.4% of New York residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.6%, is lower than the state average.

The unemployment rate in New York is 10.3%, which is greater than New York's average of 8.7%.

The percentage of New York residents that are affiliated with a religious congregation, 70.0%, is more than both the national and state average. Saint Lukes Roman Catholic Church, Saint Ann's Episcopal Church and Trinity Church are some of the churches located in New York. The most prominent religious groups are the Catholic Church, the Muslim Estimate and the American Baptist Churches in the USA.

New York is home to the Cadman Plaza and the Flushing Station as well as Victory Field and Whitman Park. Visitors to New York can choose from Boland Corporate Housing, Club Quarters Inc - Reservations and Allied Hotel Marketing Limited for temporary stays in the area.