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Career and Education Opportunities for Marketing Managers in New York

New York has a population of 19,541,453, which has grown by 2.98% over the past decade. Nicknamed the "Empire State," its capital is Albany, though its most populous city is New York.

Currently, 14,880 people work as marketing managers in New York. This is expected to grow 13% to 16,750 people by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $65 per hour or $135,970 yearly on average in New York. In the U.S. as a whole, their income is about $52 per hour or $108,580 yearly on average. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in New York earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Marketing managers work in a variety of jobs, including: business developer, director of sales marketing, and product line manager .

In 2008, there were a total of 11,289,001 jobs in New York. The average annual income was $48,809 in 2008, up from $47,628 the preceding year. The unemployment rate in New York was 8.4% in 2009, which has grown by 3.1% since the previous year. Approximately 27.4% of New York residents have college degrees, which is higher than the national average.

The top industries in New York include securities contracts intermediation, investment banking dealing, and apparel, piece goods, and notions merchant wholesalers. Notable tourist attractions include the Children's Galleries for Jewish Culture, the 122nd St LLC, and the Children's Museum of Manhattan.

CITIES WITH Marketing Manager OPPORTUNITIES IN New York


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in New York include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: New York

New York
New York photo by William Warby

New York has a population of 19,541,453, which has grown by 2.98% over the past 10 years. Nicknamed the "Empire State," its capital is Albany, though its most populous city is New York. In 2008, there were a total of 11,289,001 jobs in New York. The average annual income was $48,809 in 2008, up from $47,628 the preceding year. The unemployment rate in New York was 8.4% in 2009, which has grown by 3.1% since the previous year. Approximately 27.4% of New York residents have college degrees, which is higher than the national average.

The top industries in New York include securities contracts intermediation, investment banking dealing, and apparel, piece goods, and notions merchant wholesalers. Notable tourist attractions include the Abigail Adams Smith Museum, the Asian American Arts Centre, and the Anthology Film Archives Administration.