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Career and Education Opportunities for Market Survey Representatives in Las Cruces, New Mexico

Market survey representatives can find many career and educational opportunities in the Las Cruces, New Mexico area. The national trend for market survey representatives sees this job pool growing by about 30.4% over the next eight years. Market survey representatives generally design or conduct surveys.

The average wage in the general category of Social Sciences jobs is $28 per hour or $58,190 per year in New Mexico, and an average of $33 per hour or $68,239 per year nationwide. Market survey representatives work in a variety of jobs, including: field interviewer, survey statistician, and survey analyst.

There is one school within twenty-five miles of Las Cruces where you can study to be a market survey representative, among six schools of higher education total in the Las Cruces area. The most common level of education for market survey representatives is a Bachelor's degree. It will take about four years to learn to be a market survey representative if you already have a high school diploma.

CAREER DESCRIPTION: Market Survey Representative

Market Survey Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market survey representatives design or conduct surveys. They also may supervise interviewers who conduct the survey in person or over the telephone.

Market survey representatives collaborate with other researchers in the planning and evaluation of surveys. They also ready and present summaries and analyses of survey data and fact sheets that describe survey techniques and results. Equally important, market survey representatives have to analyze data from surveys or case studies, using statistical software. They are often called upon to monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations. They are expected to conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls and file reviews. Finally, market survey representatives confer with clients to pinpoint survey needs and specific requirements.

Every day, market survey representatives are expected to be able to articulate ideas and problems. They need to write clearly and communicate well. It is also important that they read and understand documents and reports.

It is important for market survey representatives to decide on and specify specifics of survey projects, including sources of data, procedures to be used, and the layout of survey instruments and materials. They are often called upon to support and direct operations for single or multiple surveys. They also direct updates and changes in survey implementation and methods. They are sometimes expected to hire and train recruiters and data collectors. Somewhat less frequently, market survey representatives are also expected to write training manuals to be used by survey interviewers.

and produce documentation of data collection methods and decisions pertaining to sample statistical weighting. And finally, they sometimes have to write training manuals to be used by survey interviewers.

Like many other jobs, market survey representatives must be thorough and dependable and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Las Cruces include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Research Analyst. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Survey Representative Training

New Mexico State University-Main Campus - Las Cruces, NM

New Mexico State University-Main Campus, 2850 Weddell Street, Las Cruces, NM 88003-8001. New Mexico State University-Main Campus is a large university located in Las Cruces, New Mexico. It is a public school with primarily 4-year or above programs. It has 17,198 students and an admission rate of 61%. New Mexico State University-Main Campus has a bachelor's degree and a master's degree program in Economics which graduated zero and eighteen students respectively in 2008.


Certified Forensic Interviewer: The objective of this certification program is to create comprehensive, universally accepted professional standards combined with an objective measure of an interviewer's knowledge of those standards.

For more information, see the Center for Interviewer Standards and Assessment Ltd. website.


Las Cruces, New Mexico
Las Cruces, New Mexico photo by Yassie

Las Cruces is situated in Dona Ana County, New Mexico. It has a population of over 91,865, which has grown by 23.7% over the last ten years. The cost of living index in Las Cruces, 89, is well below the national average. New single-family homes in Las Cruces are valued at $133,900 on average, which is well below the state average. In 2008, six hundred thirty-two new homes were built in Las Cruces, down from nine hundred eighty the previous year.

The top three industries for women in Las Cruces are educational services, health care, and accommodation and food services. For men, it is educational services, public administration, and construction. The average commute to work is about 18 minutes. More than 28.4% of Las Cruces residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.1%, is higher than the state average.

The unemployment rate in Las Cruces is 5.6%, which is less than New Mexico's average of 7.5%.

The percentage of Las Cruces residents that are affiliated with a religious congregation, 77.3%, is more than both the national and state average. Mesilla Park Baptist Church, Greater Saint John Church of God in Christ and Valley View Baptist Church are among the churches located in Las Cruces. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Las Cruces is home to the Mesquite Street Original Townsite Historic District and the Walden Hall as well as Frenger Park and Preciado Park. Visitors to Las Cruces can choose from Scoggin Blue LLC, SpringHill Suites Las Cruces and Villa Del Telshor Apartments & Corporate Suites for temporary stays in the area.