Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.

Career and Education Opportunities for Market Research Analysts in Las Cruces, New Mexico

There are many career and education opportunities for market research analysts in the Las Cruces, New Mexico area. About 520 people are currently employed as market research analysts in New Mexico. By 2016, this is expected to grow 25% to 640 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $24 hourly or $50,440 yearly on average in New Mexico. Nationally, their income is about $29 hourly or $61,070 per year. Market research analysts earn less than people working in the category of Social Sciences generally in New Mexico and less than people in the Social Sciences category nationally. Jobs in this field include: product marketing manager, marketing researcher, and trade specialist.

There is one school within twenty-five miles of Las Cruces where you can study to be a market research analyst, among six schools of higher education total in the Las Cruces area. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Las Cruces include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

New Mexico State University-Main Campus - Las Cruces, NM

New Mexico State University-Main Campus, 2850 Weddell Street, Las Cruces, NM 88003-8001. New Mexico State University-Main Campus is a large university located in Las Cruces, New Mexico. It is a public school with primarily 4-year or above programs. It has 17,198 students and an admission rate of 61%. New Mexico State University-Main Campus has a bachelor's degree and a master's degree program in Economics which graduated zero and eighteen students respectively in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Las Cruces, New Mexico
Las Cruces, New Mexico photo by Yassie

Las Cruces is situated in Dona Ana County, New Mexico. It has a population of over 91,865, which has grown by 23.7% over the last ten years. The cost of living index in Las Cruces, 89, is well below the national average. New single-family homes in Las Cruces are valued at $133,900 on average, which is well below the state average. In 2008, six hundred thirty-two new homes were built in Las Cruces, down from nine hundred eighty the previous year.

The top three industries for women in Las Cruces are educational services, health care, and accommodation and food services. For men, it is educational services, public administration, and construction. The average commute to work is about 18 minutes. More than 28.4% of Las Cruces residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.1%, is higher than the state average.

The unemployment rate in Las Cruces is 5.6%, which is less than New Mexico's average of 7.5%.

The percentage of Las Cruces residents that are affiliated with a religious congregation, 77.3%, is more than both the national and state average. Mesilla Park Baptist Church, Greater Saint John Church of God in Christ and Valley View Baptist Church are among the churches located in Las Cruces. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Las Cruces is home to the Mesquite Street Original Townsite Historic District and the Walden Hall as well as Frenger Park and Preciado Park. Visitors to Las Cruces can choose from Scoggin Blue LLC, SpringHill Suites Las Cruces and Villa Del Telshor Apartments & Corporate Suites for temporary stays in the area.