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Career and Education Opportunities for Copy Writers in Las Cruces, New Mexico

There are many career and education opportunities for copy writers in the Las Cruces, New Mexico area. There are currently 480 jobs for copy writers in New Mexico and this is projected to grow by 12% to 540 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers earn about $21 hourly or $44,330 per year on average in New Mexico and about $25 per hour or $53,070 per year on average nationally. Incomes for copy writers are not quite as good as in the overall category of Writing and Editing in New Mexico, and not quite as good as the overall Writing and Editing category nationally. Jobs in this field include: copywriter, freelance copywriter, and blurb writer.

The Las Cruces area is home to six schools of higher education, including one within twenty-five miles of Las Cruces where you can get a degree as a copy writer. The most common level of education for copy writers is a Bachelor's degree. It will take about four years to learn to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Las Cruces include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

New Mexico State University-Main Campus - Las Cruces, NM

New Mexico State University-Main Campus, 2850 Weddell Street, Las Cruces, NM 88003-8001. New Mexico State University-Main Campus is a large university located in Las Cruces, New Mexico. It is a public school with primarily 4-year or above programs. It has 17,198 students and an admission rate of 61%. New Mexico State University-Main Campus has a bachelor's degree program in Journalism.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Las Cruces, New Mexico

Las Cruces, New Mexico
Las Cruces, New Mexico photo by Yassie

Las Cruces is situated in Dona Ana County, New Mexico. It has a population of over 91,865, which has grown by 23.7% over the last ten years. The cost of living index in Las Cruces, 89, is well below the national average. New single-family homes in Las Cruces are valued at $133,900 on average, which is well below the state average. In 2008, six hundred thirty-two new homes were built in Las Cruces, down from nine hundred eighty the previous year.

The top three industries for women in Las Cruces are educational services, health care, and accommodation and food services. For men, it is educational services, public administration, and construction. The average commute to work is about 18 minutes. More than 28.4% of Las Cruces residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.1%, is higher than the state average.

The unemployment rate in Las Cruces is 5.6%, which is less than New Mexico's average of 7.5%.

The percentage of Las Cruces residents that are affiliated with a religious congregation, 77.3%, is more than both the national and state average. Mesilla Park Baptist Church, Greater Saint John Church of God in Christ and Valley View Baptist Church are among the churches located in Las Cruces. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Las Cruces is home to the Mesquite Street Original Townsite Historic District and the Walden Hall as well as Frenger Park and Preciado Park. Visitors to Las Cruces can choose from Scoggin Blue LLC, SpringHill Suites Las Cruces and Villa Del Telshor Apartments & Corporate Suites for temporary stays in the area.