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Career and Education Opportunities for Market Research Analysts in Albuquerque, New Mexico

Albuquerque, New Mexico provides a wide variety of opportunities, both career and educational, for market research analysts. There are currently 520 jobs for market research analysts in New Mexico and this is projected to grow 25% to 640 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $24 per hour or $50,440 annually on average in New Mexico. Nationally they average about $29 hourly or $61,070 per year. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in New Mexico, and not quite as good as the overall Social Sciences category nationally. Market research analysts work in a variety of jobs, including: marketing associate, marketing research analyst, and trade specialist.

There are seventeen schools of higher education in the Albuquerque area, including one within twenty-five miles of Albuquerque where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Albuquerque include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of New Mexico-Main Campus - Albuquerque, NM

University of New Mexico-Main Campus, , Albuquerque, NM 87131-0001. University of New Mexico-Main Campus is a large university located in Albuquerque, New Mexico. It is a public school with primarily 4-year or above programs. It has 24,105 students and an admission rate of 71%. University of New Mexico-Main Campus has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated four, eleven, and four students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Albuquerque, New Mexico

Albuquerque, New Mexico
Albuquerque, New Mexico photo by Debernardi

Albuquerque is situated in Bernalillo County, New Mexico. It has a population of over 521,999, which has grown by 16.4% in the past ten years. The cost of living index in Albuquerque, 89, is well below the national average. New single-family homes in Albuquerque cost $176,100 on average, which is above the state average. In 2008, 1,067 new homes were built in Albuquerque, down from 2,096 the previous year.

The three big industries for women in Albuquerque are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and educational services. The average commute to work is about 20 minutes. More than 31.8% of Albuquerque residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.4%, is higher than the state average.

The unemployment rate in Albuquerque is 6.9%, which is less than New Mexico's average of 7.5%.

The percentage of Albuquerque residents that are affiliated with a religious congregation, 54.7%, is more than the national average but less than the state average. Heights Seventh Day Adventist Church, Hope Church and Baptist Student Union are some of the churches located in Albuquerque. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the Non-Charismatic Churches Independent.

Albuquerque is home to the Menaul School Historic District and the Volcano Ranch as well as Cutler Park and Eunice Kaloch Park. Shopping centers in the area include Del Norte Parkade Shopping Center, Westway Shopping Center and Winrock Shopping Center. Visitors to Albuquerque can choose from Winrock Inn-Best Western, New Mexico State Government - Health Department- Behavioral Health Services Divi and Motel 6 for temporary stays in the area.