Career and Education Opportunities for Advertising Agents in Newark, New Jersey
Many educational and employment opportunities exist for advertising agents in the Newark, New Jersey area. About 3,600 people are currently employed as advertising agents in New Jersey. By 2016, this is expected to grow by 12% to about 4,000 people employed. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $23 hourly or $48,140 per year on average in New Jersey and about $20 hourly or $43,480 per year on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in New Jersey earn less. They earn more than people working in the overall category of Sales and Clerical nationally.
There are 318 schools of higher education in the Newark area, including six within twenty-five miles of Newark where you can get a degree to start your career as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Newark include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Model. Model garments and other apparel to display clothing before prospective buyers at fashion shows, private showings, or photographers. May pose for photos to be used for advertising purposes. May pose as subject for paintings, sculptures, and other types of artistic expression.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
St. John's University-New York - Queens, NY
St. John's University-New York, 8000 Utopia Pky, Queens, NY 11439. St. John's University-New York is a large university located in Queens, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,109 students and an admission rate of 56%. St. John's University-New York has a bachelor's degree program in Advertising which graduated twenty-one students in 2008.
Pace University-New York - New York, NY
Pace University-New York, 1 Pace Plaza, New York, NY 10038-1598. Pace University-New York is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,229 students and an admission rate of 78%. Pace University-New York has a bachelor's degree program in Advertising which graduated fifty-six students in 2008.
New York University - New York, NY
New York University, 70 Washington Sq South, New York, NY 10012-1091. New York University is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 42,204 students and an admission rate of 32%. New York University has a master's degree program in Advertising which graduated twenty-seven students in 2008.
Fashion Institute of Technology - New York, NY
Fashion Institute of Technology, 227 W 27th St, New York, NY 10001-5992. Fashion Institute of Technology is a large school located in New York, New York. It is a public school with primarily 4-year or above programs. It has 10,128 students and an admission rate of 42%. Fashion Institute of Technology has an associate's degree and a bachelor's degree program in Advertising which graduated 197 and 171 students respectively in 2008.
New York Institute of Technology-Manhattan Campus - New York, NY
New York Institute of Technology-Manhattan Campus, 1855 Broadway, New York, NY 10023-7692. New York Institute of Technology-Manhattan Campus is a small school located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,633 students and an admission rate of 66%. New York Institute of Technology-Manhattan Campus has a bachelor's degree program in Advertising which graduated eleven students in 2008.
School of Visual Arts - New York, NY
School of Visual Arts, 209 E 23rd St, New York, NY 10010. School of Visual Arts is a small school located in New York, New York. It is a private for-profit school with primarily 4-year or above programs. It has 4,020 students and an admission rate of 72%. School of Visual Arts has a bachelor's degree program in Advertising which graduated twenty-nine students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Newark, New Jersey
Newark is located in Essex County, New Jersey. It has a population of over 278,980, which has grown by 2.0% in the past ten years. The cost of living index in Newark, 140, is far greater than the national average. New single-family homes in Newark are priced at $83,500 on average, which is far less than the state average. In 2008, ninety-nine new homes were built in Newark, up from twenty-nine the previous year.
The three big industries for women in Newark are health care, educational services, and finance and insurance. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average commute to work is about 32 minutes. More than 9.0% of Newark residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.0%, is lower than the state average.
The unemployment rate in Newark is 14.8%, which is greater than New Jersey's average of 9.3%.
The percentage of Newark residents that are affiliated with a religious congregation, 57.0%, is more than the national average but less than the state average. First Mount Zion Baptist Church, First Newborn Tabernacle Church and First Presbyterian Church are among the churches located in Newark. The most common religious groups are the Catholic Church, the Muslim Estimate and the American Baptist Churches in the USA.
Newark is home to the Clinton Branch Newark Public Library and the Brills Yard as well as Rippel Field and River Bank Park. Visitors to Newark can choose from Fairfield Inn and Suites, Days Hotel Newark Airport and Broad Street Hotel LLC for temporary stays in the area.