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Career and Education Opportunities for Marketing Managers in New Jersey

New Jersey has a population of 8,707,739, which has grown by 3.49% over the past 10 years. Nicknamed the "Garden State," its capital is Trenton, though its biggest city is Newark.

Currently, 7,000 people work as marketing managers in New Jersey. This is expected to grow 7% to about 7,500 people by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $60 hourly or $126,140 per year on average in New Jersey and about $52 hourly or $108,580 per year on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in New Jersey earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Marketing managers work in a variety of jobs, including: media marketing director, commercial director, and marketing administrator.

In 2008, there were a total of 5,176,293 jobs in New Jersey. The average annual income was $51,473 in 2008, up from $50,364 the previous year. The unemployment rate in New Jersey was 9.2% in 2009, which has grown by 3.7% since the previous year. About 29.8% of New Jersey residents have college degrees, which is higher than the national average.

The top industries in New Jersey include wholesale trade, durable goods merchant wholesalers, and drugs' sundries merchant wholesalers. Notable tourist attractions include the Smithsonian Institution, the Newark Museum, and the A P Personal Limo.

CITIES WITH Marketing Manager OPPORTUNITIES IN New Jersey


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in New Jersey include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: New Jersey

New Jersey
New Jersey photo by Derek Jensen

New Jersey has a population of 8,707,739, which has grown by 3.49% in the last 10 years. Nicknamed the "Garden State," its capital is Trenton, though its most populous city is Newark. In 2008, there were a total of 5,176,293 jobs in New Jersey. The average annual income was $51,473 in 2008, up from $50,364 the previous year. The unemployment rate in New Jersey was 9.2% in 2009, which has grown by 3.7% since the previous year. Roughly 29.8% of New Jersey residents have college degrees, which is higher than the national average.

The top industries in New Jersey include wholesale trade, durable goods merchant wholesalers, and drugs' sundries merchant wholesalers. Notable tourist attractions include the Morris Museum, the New Jersey Historical Society, and the A P Personal Limo.