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Career and Education Opportunities for Marketing Managers in Elizabeth, New Jersey

There is a wide variety of career and education opportunities for marketing managers in the Elizabeth, New Jersey area. There are currently 7,000 working marketing managers in New Jersey; this should grow by 7% to 7,500 working marketing managers in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $60 per hour or $126,140 yearly on average in New Jersey. In the U.S. as a whole, their income is about $52 hourly or $108,580 annually on average. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in New Jersey and better than general Marketing and Advertising category earnings nationally. Jobs in this field include: marketing coordinator, supervisor of sales, and marketing planner.

There are twenty-five schools within twenty-five miles of Elizabeth where you can study to be a marketing manager, among 298 schools of higher education total in the Elizabeth area. Given that the most common education level for marketing managers is a Bachelor's degree, you can expect to spend about four years studying to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Elizabeth include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Saint Peters College - Jersey City, NJ

Saint Peters College, 2641 Kennedy Blvd, Jersey City, NJ 07306-5997. Saint Peters College is a small college located in Jersey City, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,045 students and an admission rate of 61%. Saint Peters College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated thirty-four and seven students respectively in 2008.

Pace University-New York - New York, NY

Pace University-New York, 1 Pace Plaza, New York, NY 10038-1598. Pace University-New York is a large university located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,229 students and an admission rate of 78%. Pace University-New York has 3 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree, master's degree, and post-master's certificate which graduated sixty-nine, thirty-eight, and zero students respectively in 2008.
  • International Marketing, less than one year and bachelor's degree which graduated zero and thirteen students respectively in 2008.
  • Marketing, Other Specialties, bachelor's degree and master's degree which graduated one and zero students respectively in 2008.

Rutgers University-New Brunswick - New Brunswick, NJ

Rutgers University-New Brunswick, 83 Somerset St, New Brunswick, NJ 08901-1281. Rutgers University-New Brunswick is a large university located in New Brunswick, New Jersey. It is a public school with primarily 4-year or above programs. It has 36,041 students and an admission rate of 56%. Rutgers University-New Brunswick has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-seven students in 2008.

Laboratory Institute of Merchandising - New York, NY

Laboratory Institute of Merchandising, 12 E 53rd St, New York, NY 10022-5268. Laboratory Institute of Merchandising is a small school located in New York, New York. It is a private for-profit school with primarily 4-year or above programs. It has 1,299 students and an admission rate of 51%. Laboratory Institute of Merchandising has a bachelor's degree program in Marketing/Marketing Management which graduated seventy-seven students in 2008.

Raritan Valley Community College - North Branch, NJ

Raritan Valley Community College, 128 Lamington Road, North Branch, NJ 08876. Raritan Valley Community College is a medium sized college located in North Branch, New Jersey. It is a public school with primarily 2-year programs and has 7,020 students. Raritan Valley Community College has an associate's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Fashion Institute of Technology - New York, NY

Fashion Institute of Technology, 227 W 27th St, New York, NY 10001-5992. Fashion Institute of Technology is a large school located in New York, New York. It is a public school with primarily 4-year or above programs. It has 10,128 students and an admission rate of 42%. Fashion Institute of Technology has 2 areas of study related to Marketing Manager. They are:

  • Marketing Research, bachelor's degree which graduated 4 students in 2008.
  • International Marketing, bachelor's degree which graduated 77 students in 2008.

Fairleigh Dickinson University-Metropolitan Campus - Teaneck, NJ

Fairleigh Dickinson University-Metropolitan Campus, 1000 River Rd, Teaneck, NJ 07666. Fairleigh Dickinson University-Metropolitan Campus is a medium sized university located in Teaneck, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,693 students and an admission rate of 61%. Fairleigh Dickinson University-Metropolitan Campus has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 12 students in 2008.
  • Marketing Research, master's degree which graduated 11 students in 2008.

Gibbs College - Livingston, NJ

Gibbs College, 630 West Mt. Pleasant Avenue Route 10, Livingston, NJ 07039. Gibbs College is a small college located in Livingston, New Jersey. It is a private for-profit school with primarily 2-year programs and has 521 students. Gibbs College has an associate's degree program in Marketing/Marketing Management which graduated thirty-six students in 2008.

Rutgers University-Newark - Newark, NJ

Rutgers University-Newark, 249 University Avenue, Blumenthal Hall, Newark, NJ 07102. Rutgers University-Newark is a large university located in Newark, New Jersey. It is a public school with primarily 4-year or above programs. It has 11,032 students and an admission rate of 50%. Rutgers University-Newark has a bachelor's degree program in Marketing/Marketing Management which graduated forty-six students in 2008.

New York Institute of Technology-Manhattan Campus - New York, NY

New York Institute of Technology-Manhattan Campus, 1855 Broadway, New York, NY 10023-7692. New York Institute of Technology-Manhattan Campus is a small school located in New York, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,633 students and an admission rate of 66%. New York Institute of Technology-Manhattan Campus has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Felician College - Lodi, NJ

Felician College, 262 S Main St, Lodi, NJ 07644. Felician College is a small college located in Lodi, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,202 students and an admission rate of 69%. Felician College has a bachelor's degree program in Marketing/Marketing Management.

Berkeley College - New York, NY

Berkeley College, 3 East 43 Street, New York, NY 10017. Berkeley College is a small college located in New York, New York. It is a private for-profit school with primarily 4-year or above programs. It has 3,332 students and an admission rate of 74%. Berkeley College has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated twenty and sixty-nine students respectively in 2008.

Kean University - Union, NJ

Kean University, 1000 Morris Ave, Union, NJ 07083-0411. Kean University is a large university located in Union, New Jersey. It is a public school with primarily 4-year or above programs. It has 14,203 students and an admission rate of 67%. Kean University has a bachelor's degree program in Marketing/Marketing Management which graduated seventy students in 2008.

Brookdale Community College - Lincroft, NJ

Brookdale Community College, 765 Newman Springs Rd, Lincroft, NJ 07738-1597. Brookdale Community College is a large college located in Lincroft, New Jersey. It is a public school with primarily 2-year programs and has 14,642 students. Brookdale Community College has an associate's degree program in Marketing/Marketing Management which graduated three students in 2008.

Long Island University-Brooklyn Campus - Brooklyn, NY

Long Island University-Brooklyn Campus, University Plaza, Brooklyn, NY 11201-5372. Long Island University-Brooklyn Campus is a medium sized university located in Brooklyn, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,459 students and an admission rate of 60%. Long Island University-Brooklyn Campus has associate's degree, bachelor's degree, and master's degree programs in Marketing Research which graduated zero, thirty-two, and zero students respectively in 2008.

Iona College - New Rochelle, NY

Iona College, 715 North Ave, New Rochelle, NY 10801-1890. Iona College is a small college located in New Rochelle, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,375 students and an admission rate of 59%. Iona College has bachelor's degree, master's degree, and post-master's certificate programs in Marketing/Marketing Management which graduated sixty-one, fourteen, and zero students respectively in 2008.

Union County College - Cranford, NJ

Union County College, 1033 Springfield Ave, Cranford, NJ 07016-1599. Union County College is a large college located in Cranford, New Jersey. It is a public school with primarily 2-year programs and has 11,866 students. Union County College has an associate's degree program in Marketing/Marketing Management which graduated two students in 2008.

Middlesex County College - Edison, NJ

Middlesex County College, 2600 Woodbridge Avenue, Edison, NJ 08818-3050. Middlesex County College is a large college located in Edison, New Jersey. It is a public school with primarily 2-year programs and has 12,346 students. Middlesex County College has an associate's degree program in Marketing/Marketing Management which graduated nine students in 2008.

CUNY Bronx Community College - Bronx, NY

CUNY Bronx Community College, W 181 St & University Ave, Bronx, NY 10453. CUNY Bronx Community College is a medium sized college located in Bronx, New York. It is a public school with primarily 2-year programs and has 9,348 students. CUNY Bronx Community College has an associate's degree program in Marketing/Marketing Management which graduated six students in 2008.

Wagner College - Staten Island, NY

Wagner College, One Campus Rd, Staten Island, NY 10301-4495. Wagner College is a small college located in Staten Island, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,269 students and an admission rate of 61%. Wagner College has a master's degree program in Marketing/Marketing Management which graduated six students in 2008.

Seton Hall University - South Orange, NJ

Seton Hall University, 400 S Orange Ave, South Orange, NJ 07079-2697. Seton Hall University is a medium sized university located in South Orange, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,592 students and an admission rate of 73%. Seton Hall University has a bachelor's degree program in Marketing/Marketing Management which graduated seventeen students in 2008.

St. John's University-New York - Queens, NY

St. John's University-New York, 8000 Utopia Pky, Queens, NY 11439. St. John's University-New York is a large university located in Queens, New York. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,109 students and an admission rate of 56%. St. John's University-New York has bachelor's degree, master's degree, and post-master's certificate programs in Marketing/Marketing Management which graduated ninety-one, twenty-seven, and zero students respectively in 2008.

CUNY York College - Jamaica, NY

CUNY York College, 94-20 Guy R Brewer Blvd, Jamaica, NY 11451. CUNY York College is a medium sized college located in Jamaica, New York. It is a public school with primarily 4-year or above programs. It has 7,101 students and an admission rate of 48%. CUNY York College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-four students in 2008.

Caldwell College - Caldwell, NJ

Caldwell College, 9 Ryerson Avenue, Caldwell, NJ 07006-6195. Caldwell College is a small college located in Caldwell, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,308 students and an admission rate of 60%. Caldwell College has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Fairleigh Dickinson University-College at Florham - Madison, NJ

Fairleigh Dickinson University-College at Florham, 285 Madison Ave, Madison, NJ 07940. Fairleigh Dickinson University-College at Florham is a small university located in Madison, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,465 students and an admission rate of 62%. Fairleigh Dickinson University-College at Florham has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 35 students in 2008.
  • Marketing Research, master's degree which graduated 10 students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Elizabeth, New Jersey

Elizabeth, New Jersey
Elizabeth, New Jersey photo by Cobber17

Elizabeth is situated in Union County, New Jersey. It has a population of over 124,755, which has grown by 3.5% over the last ten years. The cost of living index in Elizabeth, 140, is far greater than the national average. New single-family homes in Elizabeth are valued at $321,400 on average, which is far greater than the state average. In 2008, eight new homes were constructed in Elizabeth, up from six the previous year.

The three most popular industries for women in Elizabeth are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and other transportation, and support activities, and couriers. The average travel time to work is about 28 minutes. More than 12.1% of Elizabeth residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.2%, is lower than the state average.

The unemployment rate in Elizabeth is 12.4%, which is greater than New Jersey's average of 9.3%.

The percentage of Elizabeth residents that are affiliated with a religious congregation, 65.5%, is more than both the national and state average. First Pentecostal Church, Christ Episcopal Church and Alliance International Fellowship Church are some of the churches located in Elizabeth. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the American Baptist Churches in the USA.

Elizabeth is home to the North Elizabeth Station and the Julian Station as well as Kellogg Park and Jackson Park. Visitors to Elizabeth can choose from Hampton Inn Newark-Airport, Centro America Express and Hilton Newark Airport for temporary stays in the area.