Career and Education Opportunities for Market Research Analysts in Nashua, New Hampshire
If you want to be a market research analyst, the Nashua, New Hampshire area offers many opportunities both for education and employment. About 390 people are currently employed as market research analysts in New Hampshire. By 2016, this is expected to grow 11% to about 430 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Market research analysts earn approximately $28 hourly or $60,180 yearly on average in New Hampshire. Nationally they average about $29 hourly or $61,070 annually. Earnings for market research analysts are better than earnings in the general category of Social Sciences in New Hampshire and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: program strategist, marketing support specialist, and internet sourcer.
There are fifty-seven schools of higher education in the Nashua area, including seven within twenty-five miles of Nashua where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Nashua include:
- Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Merrimack College - North Andover, MA
Merrimack College, 315 Turnpike St, North Andover, MA 01845. Merrimack College is a small college located in North Andover, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,154 students and an admission rate of 79%. Merrimack College has a bachelor's degree program in Economics which graduated two students in 2008.
Saint Anselm College - Manchester, NH
Saint Anselm College, 100 Saint Anselm Drive, Manchester, NH 03102-1310. Saint Anselm College is a small college located in Manchester, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,900 students and an admission rate of 70%. Saint Anselm College has a bachelor's degree program in Business/Managerial Economics which graduated four students in 2008.
Framingham State College - Framingham, MA
Framingham State College, 100 State Street, Framingham, MA 01701-9101. Framingham State College is a medium sized college located in Framingham, Massachusetts. It is a public school with primarily 4-year or above programs. It has 5,603 students and an admission rate of 56%. Framingham State College has a bachelor's degree program in Economics which graduated eight students in 2008.
University of Massachusetts-Lowell - Lowell, MA
University of Massachusetts-Lowell, 1 University Ave, Lowell, MA 01854-5104. University of Massachusetts-Lowell is a large university located in Lowell, Massachusetts. It is a public school with primarily 4-year or above programs. It has 11,931 students and an admission rate of 71%. University of Massachusetts-Lowell has a bachelor's degree program in Economics.
Southern New Hampshire University - Manchester, NH
Southern New Hampshire University, 2500 N River Rd, Manchester, NH 03106. Southern New Hampshire University is a medium sized university located in Manchester, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,000 students and an admission rate of 74%. Southern New Hampshire University has a bachelor's degree program in Economics which graduated thirteen students in 2008.
Tufts University - Medford, MA
Tufts University, , Medford, MA 02155-5555. Tufts University is a large university located in Medford, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 9,821 students and an admission rate of 25%. Tufts University has a bachelor's degree and a master's degree program in Economics which graduated thirty-nine and fourteen students respectively in 2008.
Fitchburg State College - Fitchburg, MA
Fitchburg State College, 160 Pearl St, Fitchburg, MA 01420-2697. Fitchburg State College is a medium sized college located in Fitchburg, Massachusetts. It is a public school with primarily 4-year or above programs. It has 6,400 students and an admission rate of 66%. Fitchburg State College has a bachelor's degree program in Economics.
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For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Nashua, New Hampshire
Nashua is situated in Hillsborough County, New Hampshire. It has a population of over 86,576. The cost of living index in Nashua, 119, is far greater than the national average. New single-family homes in Nashua are valued at $175,700 on average, which is well below the state average. In 2008, fifty-seven new homes were constructed in Nashua, down from seventy-nine the previous year.
The three big industries for women in Nashua are health care, educational services, and computer and electronic products. For men, it is computer and electronic products, professional, scientific, and technical services, and construction. The average commute to work is about 25 minutes. More than 31.5% of Nashua residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.2%, is lower than the state average.
The unemployment rate in Nashua is 7.5%, which is greater than New Hampshire's average of 6.5%.
The percentage of Nashua residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. Bethel Church, Unitarian Universalist Church of Nashua and Trinity Baptist Church are among the churches located in Nashua. The most common religious groups are the Catholic Church, the United Church of Christ and the Greek Orthodox Archdiocese of America.
Nashua is home to the Hillsborough County Courthouse and the Goodhue Memorial Library as well as Deschenes Oval and Nashua Manufacturing Company Historic District. Shopping malls in the area include Amherst Street Mall Shopping Center, Royal Ridge Mall Shopping Center and Nashua Mall Shopping Center. Visitors to Nashua can choose from Chalet Susse Motor Lodge, Crowne Plaza Nashua and Speaker's Corner Restaurant for temporary stays in the area.