Career and Education Opportunities for Advertising Agents in Manchester, New Hampshire
Advertising agents can find many career and educational opportunities in the Manchester, New Hampshire area. About 460 people are currently employed as advertising agents in New Hampshire. By 2016, this is expected to grow 25% to 580 people employed. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $21 hourly or $43,990 yearly on average in New Hampshire. Nationally, their income is about $20 hourly or $43,480 annually. Earnings for advertising agents are not quite as good as earnings in the general category of Sales and Clerical in New Hampshire and better than general Sales and Clerical category earnings nationally.
There are two schools within twenty-five miles of Manchester where you can study to be an advertising agent, among forty-two schools of higher education total in the Manchester area. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Manchester include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Southern New Hampshire University - Manchester, NH
Southern New Hampshire University, 2500 N River Rd, Manchester, NH 03106. Southern New Hampshire University is a medium sized university located in Manchester, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,000 students and an admission rate of 74%. Southern New Hampshire University has a bachelor's degree program in Advertising which graduated eighteen students in 2008.
Franklin Pierce University - Rindge, NH
Franklin Pierce University, 40 University Drive, Rindge, NH 03461-0060. Franklin Pierce University is a small university located in Rindge, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,526 students and an admission rate of 77%. Franklin Pierce University has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Manchester, New Hampshire
Manchester is situated in Hillsborough County, New Hampshire. It has a population of over 108,586, which has grown by 1.5% in the past ten years. The cost of living index in Manchester, 120, is far greater than the national average. New single-family homes in Manchester are valued at $138,300 on average, which is far less than the state average. In 2008, eighty-eight new homes were constructed in Manchester, down from ninety-four the previous year.
The top three industries for women in Manchester are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and computer and electronic products. The average travel time to work is about 21 minutes. More than 22.3% of Manchester residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.0%, is lower than the state average.
The unemployment rate in Manchester is 7.6%, which is greater than New Hampshire's average of 6.5%.
The percentage of Manchester residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. Bethel Christian Fellowship Church, Saint Pauls United Methodist Church and Blessed Sacrament Roman Catholic Church are among the churches located in Manchester. The most common religious groups are the Catholic Church, the United Church of Christ and the Greek Orthodox Archdiocese of America.
Manchester is home to the Spaulding House and the New Hampshire Youth Development Center as well as Derryfield Park and Crystal Lake Park. Shopping malls in the area include Hampshire Plaza Shopping Center, The Mall of New Hampshire and Second Street Shoppes Shopping Center. Visitors to Manchester can choose from TAGE Inn & Suites, CNHParking and Firebird Motel for temporary stays in the area.