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Career and Education Opportunities for Advertising Managers in Manchester, New Hampshire

There is a wide variety of career and education opportunities for advertising managers in the Manchester, New Hampshire area. There are currently 190 working advertising managers in New Hampshire; this should grow by 7% to 210 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $27 hourly or $57,020 yearly on average in New Hampshire. Nationally they average about $38 per hour or $80,220 yearly. Advertising managers earn less than people working in the category of Marketing and Advertising generally in New Hampshire and less than people in the Marketing and Advertising category nationally. Jobs in this field include: promotions director, marketing and promotions manager, and media director.

There are nine schools within twenty-five miles of Manchester where you can study to be an advertising manager, among forty-two schools of higher education total in the Manchester area. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Manchester include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

McIntosh College - Dover, NH

McIntosh College, 23 Cataract Ave, Dover, NH 03820. McIntosh College is a small college located in Dover, New Hampshire. It is a private for-profit school with primarily 2-year programs and has 356 students. McIntosh College has an associate's degree program in Marketing/Marketing Management.

Merrimack College - North Andover, MA

Merrimack College, 315 Turnpike St, North Andover, MA 01845. Merrimack College is a small college located in North Andover, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,154 students and an admission rate of 79%. Merrimack College has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-two students in 2008.

Daniel Webster College - Nashua, NH

Daniel Webster College, 20 University Dr, Nashua, NH 03063-1300. Daniel Webster College is a small college located in Nashua, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,022 students and an admission rate of 76%. Daniel Webster College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Franklin Pierce University - Rindge, NH

Franklin Pierce University, 40 University Drive, Rindge, NH 03461-0060. Franklin Pierce University is a small university located in Rindge, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,526 students and an admission rate of 77%. Franklin Pierce University has a bachelor's degree program in Advertising.

North Shore Community College - Danvers, MA

North Shore Community College, 1 Ferncroft Rd, Danvers, MA 01923-0840. North Shore Community College is a medium sized college located in Danvers, Massachusetts. It is a public school with primarily 2-year programs and has 7,223 students. North Shore Community College has an associate's degree program in Marketing/Marketing Management which graduated ten students in 2008.

Southern New Hampshire University - Manchester, NH

Southern New Hampshire University, 2500 N River Rd, Manchester, NH 03106. Southern New Hampshire University is a medium sized university located in Manchester, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,000 students and an admission rate of 74%. Southern New Hampshire University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 18 students in 2008.
  • Marketing/Marketing Management, associate's degree, bachelor's degree, master's degree, and post-master's certificate which graduated three, forty, seventeen, and six students respectively in 2008.

NHTI-Concord's Community College - Concord, NH

NHTI-Concord's Community College, 31 College Drive, Concord, NH 03301-7412. NHTI-Concord's Community College is a small college located in Concord, New Hampshire. It is a public school with primarily 2-year programs. It has 3,646 students and an admission rate of 73%. NHTI-Concord's Community College has an associate's degree program in Marketing/Marketing Management.

Manchester Community College - Manchester, NH

Manchester Community College, 1066 Front St, Manchester, NH 03102-8518. Manchester Community College is a small college located in Manchester, New Hampshire. It is a public school with primarily 2-year programs and has 2,443 students. Manchester Community College has an associate's degree program in Marketing/Marketing Management which graduated four students in 2008.

Nashua Community College - Nashua, NH

Nashua Community College, 505 Amherst St, Nashua, NH 03063-1026. Nashua Community College is a small college located in Nashua, New Hampshire. It is a public school with primarily 2-year programs and has 1,925 students. Nashua Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated zero and thirteen students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Manchester, New Hampshire

Manchester, New Hampshire
Manchester, New Hampshire photo by FSosio

Manchester is situated in Hillsborough County, New Hampshire. It has a population of over 108,586, which has grown by 1.5% in the past ten years. The cost of living index in Manchester, 120, is far greater than the national average. New single-family homes in Manchester are valued at $138,300 on average, which is far less than the state average. In 2008, eighty-eight new homes were constructed in Manchester, down from ninety-four the previous year.

The top three industries for women in Manchester are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and computer and electronic products. The average travel time to work is about 21 minutes. More than 22.3% of Manchester residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.0%, is lower than the state average.

The unemployment rate in Manchester is 7.6%, which is greater than New Hampshire's average of 6.5%.

The percentage of Manchester residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. Bethel Christian Fellowship Church, Saint Pauls United Methodist Church and Blessed Sacrament Roman Catholic Church are among the churches located in Manchester. The most common religious groups are the Catholic Church, the United Church of Christ and the Greek Orthodox Archdiocese of America.

Manchester is home to the Spaulding House and the New Hampshire Youth Development Center as well as Derryfield Park and Crystal Lake Park. Shopping malls in the area include Hampshire Plaza Shopping Center, The Mall of New Hampshire and Second Street Shoppes Shopping Center. Visitors to Manchester can choose from TAGE Inn & Suites, CNHParking and Firebird Motel for temporary stays in the area.