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Career and Education Opportunities for Public Relations Specialists in Manchester, New Hampshire

For those living in the Manchester, New Hampshire area, there are many career and education opportunities for public relations specialists. Currently, 730 people work as public relations specialists in New Hampshire. This is expected to grow 18% to about 850 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $23 hourly or $48,410 annually on average in New Hampshire. Nationally they average about $24 hourly or $51,280 annually. Jobs in this field include: publicity agent, communications director, and audience coordinator.

The Manchester area is home to forty-two schools of higher education, including five within twenty-five miles of Manchester where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Manchester include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of New Hampshire-Main Campus - Durham, NH

University of New Hampshire-Main Campus, 105 Main St., Thompson Hall, Durham, NH 03824-3547. University of New Hampshire-Main Campus is a large university located in Durham, New Hampshire. It is a public school with primarily 4-year or above programs. It has 14,964 students and an admission rate of 65%. University of New Hampshire-Main Campus has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eight students in 2008.

Merrimack College - North Andover, MA

Merrimack College, 315 Turnpike St, North Andover, MA 01845. Merrimack College is a small college located in North Andover, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,154 students and an admission rate of 79%. Merrimack College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Rivier College - Nashua, NH

Rivier College, 420 South Main St, Nashua, NH 03060. Rivier College is a small college located in Nashua, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,198 students and an admission rate of 72%. Rivier College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirteen students in 2008.

Fitchburg State College - Fitchburg, MA

Fitchburg State College, 160 Pearl St, Fitchburg, MA 01420-2697. Fitchburg State College is a medium sized college located in Fitchburg, Massachusetts. It is a public school with primarily 4-year or above programs. It has 6,400 students and an admission rate of 66%. Fitchburg State College has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated two, zero, and nine students respectively in 2008.

University of New Hampshire at Manchester - Manchester, NH

University of New Hampshire at Manchester, 400 Commercial Street, Manchester, NH 03101-1113. University of New Hampshire at Manchester is a small university located in Manchester, New Hampshire. It is a public school with primarily 4-year or above programs. It has 1,082 students and an admission rate of 73%. University of New Hampshire at Manchester has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-two students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyists

Licensing agency: NH Secretary of State's Office
Address: State House, Room 204, 107 North Main Street, Concord, NH 03301-4951

Phone: (603) 271-3242
Website: NH Secretary of State's Office

LOCATION INFORMATION: Manchester, New Hampshire

Manchester, New Hampshire
Manchester, New Hampshire photo by FSosio

Manchester is situated in Hillsborough County, New Hampshire. It has a population of over 108,586, which has grown by 1.5% in the past ten years. The cost of living index in Manchester, 120, is far greater than the national average. New single-family homes in Manchester are valued at $138,300 on average, which is far less than the state average. In 2008, eighty-eight new homes were constructed in Manchester, down from ninety-four the previous year.

The top three industries for women in Manchester are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and computer and electronic products. The average travel time to work is about 21 minutes. More than 22.3% of Manchester residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.0%, is lower than the state average.

The unemployment rate in Manchester is 7.6%, which is greater than New Hampshire's average of 6.5%.

The percentage of Manchester residents that are affiliated with a religious congregation, 58.1%, is more than both the national and state average. Bethel Christian Fellowship Church, Saint Pauls United Methodist Church and Blessed Sacrament Roman Catholic Church are among the churches located in Manchester. The most common religious groups are the Catholic Church, the United Church of Christ and the Greek Orthodox Archdiocese of America.

Manchester is home to the Spaulding House and the New Hampshire Youth Development Center as well as Derryfield Park and Crystal Lake Park. Shopping malls in the area include Hampshire Plaza Shopping Center, The Mall of New Hampshire and Second Street Shoppes Shopping Center. Visitors to Manchester can choose from TAGE Inn & Suites, CNHParking and Firebird Motel for temporary stays in the area.