Career and Education Opportunities for Advertising Agents in Reno, Nevada
There is a wide variety of career and education opportunities for advertising agents in the Reno, Nevada area. About 910 people are currently employed as advertising agents in Nevada. By 2016, this is expected to grow by 23% to 1,120 people employed. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $21 per hour or $45,700 per year on average in Nevada. Nationally they average about $20 hourly or $43,480 yearly. Earnings for advertising agents are better than earnings in the general category of Sales and Clerical in Nevada and better than general Sales and Clerical category earnings nationally.
The Reno area is home to eleven schools of higher education, including one within twenty-five miles of Reno where you can get a degree as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. You can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Reno include:
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
University of Nevada-Reno - Reno, NV
University of Nevada-Reno, , Reno, NV 89557. University of Nevada-Reno is a large university located in Reno, Nevada. It is a public school with primarily 4-year or above programs. It has 16,851 students and an admission rate of 90%. University of Nevada-Reno has a bachelor's degree program in Advertising which graduated two students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Reno, Nevada
Reno is situated in Washoe County, Nevada. It has a population of over 217,016, which has grown by 20.2% over the last ten years. The cost of living index in Reno, 93, is below the national average. New single-family homes in Reno are priced at $202,100 on average, which is well above the state average. In 2008, six hundred thirty-seven new homes were built in Reno, down from nine hundred ninety-seven the previous year.
The three big industries for women in Reno are arts, entertainment, and recreation, health care, and accommodation and food services. For men, it is arts, entertainment, and recreation, construction, and accommodation and food services. The average commute to work is about 18 minutes. More than 25.0% of Reno residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.4%, is higher than the state average.
The unemployment rate in Reno is 11.8%, which is less than Nevada's average of 12.6%.
The percentage of Reno residents that are affiliated with a religious congregation, 27.9%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Reno is home to the Short Ranch and the Keystone Square as well as Wilkinson Park and Paradise Park. Shopping centers in the area include Miraloma Park Shopping Center, Village Shopping Center and University Village East Shopping Center. Visitors to Reno can choose from Oxford Motel, Atlantis Casino Resort and Wayside Motel & Apartments for temporary stays in the area.