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Career and Education Opportunities for Market Research Analysts in Reno, Nevada

For those living in the Reno, Nevada area, there are many career and education opportunities for market research analysts. Currently, 830 people work as market research analysts in Nevada. This is expected to grow 36% to about 1,120 people by 2016. This is better than the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $25 hourly or $52,110 per year on average in Nevada. Nationally, their income is about $29 hourly or $61,070 per year. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Nevada and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: internet sourcer, advertising analyst, and program strategist.

The Reno area is home to eleven schools of higher education, including one within twenty-five miles of Reno where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Reno include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Nevada-Reno - Reno, NV

University of Nevada-Reno, , Reno, NV 89557. University of Nevada-Reno is a large university located in Reno, Nevada. It is a public school with primarily 4-year or above programs. It has 16,851 students and an admission rate of 90%. University of Nevada-Reno has a bachelor's degree and a master's degree program in Business/Managerial Economics which graduated thirteen and ten students respectively in 2008.


Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.


Reno, Nevada
Reno, Nevada photo by Smooth_O

Reno is situated in Washoe County, Nevada. It has a population of over 217,016, which has grown by 20.2% over the last ten years. The cost of living index in Reno, 93, is below the national average. New single-family homes in Reno are priced at $202,100 on average, which is well above the state average. In 2008, six hundred thirty-seven new homes were built in Reno, down from nine hundred ninety-seven the previous year.

The three big industries for women in Reno are arts, entertainment, and recreation, health care, and accommodation and food services. For men, it is arts, entertainment, and recreation, construction, and accommodation and food services. The average commute to work is about 18 minutes. More than 25.0% of Reno residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.4%, is higher than the state average.

The unemployment rate in Reno is 11.8%, which is less than Nevada's average of 12.6%.

The percentage of Reno residents that are affiliated with a religious congregation, 27.9%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Reno is home to the Short Ranch and the Keystone Square as well as Wilkinson Park and Paradise Park. Shopping centers in the area include Miraloma Park Shopping Center, Village Shopping Center and University Village East Shopping Center. Visitors to Reno can choose from Oxford Motel, Atlantis Casino Resort and Wayside Motel & Apartments for temporary stays in the area.