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Career and Education Opportunities for Public Relations Specialists in Reno, Nevada

Many educational and employment opportunities exist for public relations specialists in the Reno, Nevada area. There are currently 850 working public relations specialists in Nevada; this should grow 34% to about 1,140 working public relations specialists in the state by 2016. This is better than the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $29 per hour or $61,090 yearly on average in Nevada and about $24 hourly or $51,280 annually on average nationally. Public relations specialists work in a variety of jobs, including: corporate communications specialist, public relations representative, and lobbyist.

There are eleven schools of higher education in the Reno area, including one within twenty-five miles of Reno where you can get a degree to start your career as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Reno include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Nevada-Reno - Reno, NV

University of Nevada-Reno, , Reno, NV 89557. University of Nevada-Reno is a large university located in Reno, Nevada. It is a public school with primarily 4-year or above programs. It has 16,851 students and an admission rate of 90%. University of Nevada-Reno has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three and four students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Reno, Nevada

Reno, Nevada
Reno, Nevada photo by Smooth_O

Reno is situated in Washoe County, Nevada. It has a population of over 217,016, which has grown by 20.2% over the last ten years. The cost of living index in Reno, 93, is below the national average. New single-family homes in Reno are priced at $202,100 on average, which is well above the state average. In 2008, six hundred thirty-seven new homes were built in Reno, down from nine hundred ninety-seven the previous year.

The three big industries for women in Reno are arts, entertainment, and recreation, health care, and accommodation and food services. For men, it is arts, entertainment, and recreation, construction, and accommodation and food services. The average commute to work is about 18 minutes. More than 25.0% of Reno residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.4%, is higher than the state average.

The unemployment rate in Reno is 11.8%, which is less than Nevada's average of 12.6%.

The percentage of Reno residents that are affiliated with a religious congregation, 27.9%, is less than both the national and state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Reno is home to the Short Ranch and the Keystone Square as well as Wilkinson Park and Paradise Park. Shopping centers in the area include Miraloma Park Shopping Center, Village Shopping Center and University Village East Shopping Center. Visitors to Reno can choose from Oxford Motel, Atlantis Casino Resort and Wayside Motel & Apartments for temporary stays in the area.