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Career and Education Opportunities for Market Research Analysts in North Las Vegas, Nevada

Many educational and employment opportunities exist for market research analysts in the North Las Vegas, Nevada area. There are currently 830 working market research analysts in Nevada; this should grow by 36% to 1,120 working market research analysts in the state by 2016. This is better than the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $25 per hour or $52,110 annually on average in Nevada. Nationally, their income is about $29 per hour or $61,070 annually. Market research analysts earn less than people working in the category of Social Sciences generally in Nevada and less than people in the Social Sciences category nationally. Jobs in this field include: marketing research coordinator, research analyst, and market research consultant.

There are nineteen schools of higher education in the North Las Vegas area, including two within twenty-five miles of North Las Vegas where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in North Las Vegas include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Nevada-Las Vegas - Las Vegas, NV

University of Nevada-Las Vegas, 4505 S Maryland Pky, Las Vegas, NV 89154. University of Nevada-Las Vegas is a large university located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs. It has 28,618 students and an admission rate of 73%. University of Nevada-Las Vegas has a bachelor's degree and a master's degree program in Economics which graduated forty-nine and seven students respectively in 2008.

College of Southern Nevada - Las Vegas, NV

College of Southern Nevada, 6375 W. Charleston Blvd., Las Vegas, NV 89146-1164. College of Southern Nevada is a large college located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs and has 27,035 students. College of Southern Nevada has an associate's degree program in Business/Managerial Economics which graduated three students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: North Las Vegas, Nevada

North Las Vegas, Nevada
North Las Vegas, Nevada photo by Meridethmyers

North Las Vegas is situated in Clark County, Nevada. It has a population of over 217,253, which has grown by 88.1% in the past ten years. The cost of living index in North Las Vegas, 89, is well below the national average. New single-family homes in North Las Vegas cost $207,700 on average, which is well above the state average. In 2008, eight hundred thirty-four new homes were built in North Las Vegas, down from 2,365 the previous year.

The three most popular industries for women in North Las Vegas are accommodation and food services, arts, entertainment, and recreation, and health care. For men, it is construction, accommodation and food services, and arts, entertainment, and recreation. The average commute to work is about 27 minutes. More than 10.2% of North Las Vegas residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.3%, is lower than the state average.

The unemployment rate in North Las Vegas is 14.3%, which is greater than Nevada's average of 12.6%.

The percentage of North Las Vegas residents that are affiliated with a religious congregation, 36.2%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

North Las Vegas is home to the Craig Ranch Country Club and the Craig Road Speedway as well as Valley View Park and Highland Valley Park. Shopping malls in the area include Cheyenne Shopping Center and College Park Shopping Center. Visitors to North Las Vegas can choose from Starlite Motel, Holiday Inn Express Hotel & Suites and Texas Station for temporary stays in the area.