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Career and Education Opportunities for Market Research Analysts in Las Vegas, Nevada

There is a wide variety of career and education opportunities for market research analysts in the Las Vegas, Nevada area. About 830 people are currently employed as market research analysts in Nevada. By 2016, this is expected to grow 36% to 1,120 people employed. This is better than the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $25 per hour or $52,110 per year on average in Nevada. Nationally they average about $29 per hour or $61,070 annually. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Nevada earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: business development specialist, product marketing engineer, and technical marketing consultant.

The Las Vegas area is home to nineteen schools of higher education, including two within twenty-five miles of Las Vegas where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Las Vegas include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Nevada-Las Vegas - Las Vegas, NV

University of Nevada-Las Vegas, 4505 S Maryland Pky, Las Vegas, NV 89154. University of Nevada-Las Vegas is a large university located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs. It has 28,618 students and an admission rate of 73%. University of Nevada-Las Vegas has a bachelor's degree and a master's degree program in Economics which graduated forty-nine and seven students respectively in 2008.

College of Southern Nevada - Las Vegas, NV

College of Southern Nevada, 6375 W. Charleston Blvd., Las Vegas, NV 89146-1164. College of Southern Nevada is a large college located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs and has 27,035 students. College of Southern Nevada has an associate's degree program in Business/Managerial Economics which graduated three students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Las Vegas, Nevada

Las Vegas, Nevada
Las Vegas, Nevada photo by Lasvegaslover

Las Vegas is located in Clark County, Nevada. It has a population of over 558,383, which has grown by 16.7% over the last ten years. The cost of living index in Las Vegas, 91, is below the national average. New single-family homes in Las Vegas are priced at $111,300 on average, which is far less than the state average. In 2008, 1,085 new homes were constructed in Las Vegas, down from 2,356 the previous year.

The top three industries for women in Las Vegas are accommodation and food services, arts, entertainment, and recreation, and health care. For men, it is construction, accommodation and food services, and arts, entertainment, and recreation. The average commute to work is about 25 minutes. More than 18.2% of Las Vegas residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 6.5%, is higher than the state average.

The unemployment rate in Las Vegas is 13.3%, which is greater than Nevada's average of 12.6%.

The percentage of Las Vegas residents that are affiliated with a religious congregation, 36.2%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Las Vegas is home to the Tule Springs and the Union Pacific Station as well as Jaycee Park and Dexter Park. Shopping centers in the area include Spanish Oaks Shopping Center, Wonderland East Shopping Center and Shadow Hills Shopping Center. Visitors to Las Vegas can choose from Doubletree Club Las Vegas, The Las Vegas Gambler and MGM Grand Hotel Casino-The City of Entertainment - Human Resources for temporary stays in the area.