Career and Education Opportunities for Public Relations Specialists in Las Vegas, Nevada
There are many career and education opportunities for public relations specialists in the Las Vegas, Nevada area. About 850 people are currently employed as public relations specialists in Nevada. By 2016, this is expected to grow by 34% to 1,140 people employed. This is better than the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Income for public relations specialists is about $29 hourly or $61,090 yearly on average in Nevada. Nationally, their income is about $24 hourly or $51,280 annually. Jobs in this field include: publicity person, public relations specialist , and information specialist.
The Las Vegas area is home to nineteen schools of higher education, including two within twenty-five miles of Las Vegas where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Las Vegas include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
University of Nevada-Las Vegas - Las Vegas, NV
University of Nevada-Las Vegas, 4505 S Maryland Pky, Las Vegas, NV 89154. University of Nevada-Las Vegas is a large university located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs. It has 28,618 students and an admission rate of 73%. University of Nevada-Las Vegas has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-seven and six students respectively in 2008.
College of Southern Nevada - Las Vegas, NV
College of Southern Nevada, 6375 W. Charleston Blvd., Las Vegas, NV 89146-1164. College of Southern Nevada is a large college located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs and has 27,035 students. College of Southern Nevada has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Las Vegas, Nevada
Las Vegas is located in Clark County, Nevada. It has a population of over 558,383, which has grown by 16.7% over the last ten years. The cost of living index in Las Vegas, 91, is below the national average. New single-family homes in Las Vegas are priced at $111,300 on average, which is far less than the state average. In 2008, 1,085 new homes were constructed in Las Vegas, down from 2,356 the previous year.
The top three industries for women in Las Vegas are accommodation and food services, arts, entertainment, and recreation, and health care. For men, it is construction, accommodation and food services, and arts, entertainment, and recreation. The average commute to work is about 25 minutes. More than 18.2% of Las Vegas residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 6.5%, is higher than the state average.
The unemployment rate in Las Vegas is 13.3%, which is greater than Nevada's average of 12.6%.
The percentage of Las Vegas residents that are affiliated with a religious congregation, 36.2%, is less than the national average but more than the state average. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Las Vegas is home to the Tule Springs and the Union Pacific Station as well as Jaycee Park and Dexter Park. Shopping centers in the area include Spanish Oaks Shopping Center, Wonderland East Shopping Center and Shadow Hills Shopping Center. Visitors to Las Vegas can choose from Doubletree Club Las Vegas, The Las Vegas Gambler and MGM Grand Hotel Casino-The City of Entertainment - Human Resources for temporary stays in the area.