Career and Education Opportunities for Public Relations Specialists in Henderson, Nevada
Henderson, Nevada provides a wide variety of opportunities, both career and educational, for public relations specialists. There are currently 850 working public relations specialists in Nevada; this should grow 34% to about 1,140 working public relations specialists in the state by 2016. This is better than the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Income for public relations specialists is about $29 per hour or $61,090 yearly on average in Nevada. Nationally, their income is about $24 hourly or $51,280 yearly. Public relations specialists work in a variety of jobs, including: lobbyist, account supervisor, and environmental communications specialist.
There are two schools within twenty-five miles of Henderson where you can study to be a public relations specialist, among nineteen schools of higher education total in the Henderson area. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Henderson include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
University of Nevada-Las Vegas - Las Vegas, NV
University of Nevada-Las Vegas, 4505 S Maryland Pky, Las Vegas, NV 89154. University of Nevada-Las Vegas is a large university located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs. It has 28,618 students and an admission rate of 73%. University of Nevada-Las Vegas has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifty-seven and six students respectively in 2008.
College of Southern Nevada - Las Vegas, NV
College of Southern Nevada, 6375 W. Charleston Blvd., Las Vegas, NV 89146-1164. College of Southern Nevada is a large college located in Las Vegas, Nevada. It is a public school with primarily 4-year or above programs and has 27,035 students. College of Southern Nevada has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Henderson, Nevada
Henderson is located in Clark County, Nevada. It has a population of over 252,064, which has grown by 43.7% in the past ten years. The cost of living index in Henderson, 93, is below the national average. New single-family homes in Henderson are valued at $135,800 on average, which is well below the state average. In 2008, 1,063 new homes were constructed in Henderson, down from 2,224 the previous year.
The three big industries for women in Henderson are accommodation and food services, arts, entertainment, and recreation, and health care. For men, it is construction, accommodation and food services, and arts, entertainment, and recreation. The average commute to work is about 24 minutes. More than 23.7% of Henderson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.9%, is higher than the state average.
The unemployment rate in Henderson is 10.7%, which is less than Nevada's average of 12.6%.
The percentage of Henderson residents that are affiliated with a religious congregation, 36.2%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Henderson is home to the Amargosa Substation and the Las Vegas Downs as well as Henderson City Park and O'Callaghan Park. Shopping malls in the area include Boulder - Lake Mead Shopping Center and Lake Mead Shopping Center. Visitors to Henderson can choose from The Ritz-Carlton Lake Las Vegas, Railroad Pass Hotel & Casino and Fuego for temporary stays in the area.