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Career and Education Opportunities for Advertising Managers in Omaha, Nebraska

For those living in the Omaha, Nebraska area, there are many career and education opportunities for advertising managers. There are currently 180 working advertising managers in Nebraska; this should grow by 13% to about 200 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $31 per hour or $64,920 per year on average in Nebraska and about $38 per hour or $80,220 annually on average in the U.S. as a whole. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Nebraska and less than people in the Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: media promoter, advertising coordinator, and brand manager.

The Omaha area is home to thirty-one schools of higher education, including four within twenty-five miles of Omaha where you can get a degree as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Omaha include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Creighton University - Omaha, NE

Creighton University, 2500 California Plaza, Omaha, NE 68178. Creighton University is a medium sized university located in Omaha, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,059 students and an admission rate of 79%. Creighton University has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

Dana College - Blair, NE

Dana College, 2848 College Dr, Blair, NE 68008. Dana College is a small college located in Blair, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 565 students and an admission rate of 71%. Dana College has a bachelor's degree program in Marketing/Marketing Management.

Midland Lutheran College - Fremont, NE

Midland Lutheran College, 900 N. Clarkson, Fremont, NE 68025. Midland Lutheran College is a small college located in Fremont, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 801 students and an admission rate of 78%. Midland Lutheran College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 1 student in 2008.

University of Nebraska at Omaha - Omaha, NE

University of Nebraska at Omaha, 6001 Dodge St, Omaha, NE 68182-0225. University of Nebraska at Omaha is a large university located in Omaha, Nebraska. It is a public school with primarily 4-year or above programs. It has 14,213 students and an admission rate of 84%. University of Nebraska at Omaha has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Omaha, Nebraska

Omaha, Nebraska
Omaha, Nebraska photo by Yassie

Omaha is located in Douglas County, Nebraska. It has a population of over 438,646, which has grown by 12.5% in the past ten years. The cost of living index in Omaha, 81, is well below the national average. New single-family homes in Omaha are valued at $105,100 on average, which is far less than the state average. In 2008, 1,576 new homes were built in Omaha, down from 1,905 the previous year.

The three big industries for women in Omaha are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 18 minutes. More than 28.7% of Omaha residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.0%, is higher than the state average.

The unemployment rate in Omaha is 4.7%, which is greater than Nebraska's average of 4.5%.

The percentage of Omaha residents that are affiliated with a religious congregation, 54.5%, is more than the national average but less than the state average. Calvary Baptist Church, Calvary Chapel of Omaha and Calvary Foursquare Gospel Church are all churches located in Omaha. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.

Omaha is home to the Gibson and the Cedar Hills Golf Course as well as Al Caniglia Field and Adams Park. Shopping malls in the area include Frederick Square Shopping Center, North Park Shopping Center and Oak View Mall. Visitors to Omaha can choose from Countryside Suites, Hampton Inn Omaha-Central and Townhouse Inn for temporary stays in the area.