Marketing and Advertising: Career and Education Opportunities in Omaha, Nebraska
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Omaha is located in Douglas County, Nebraska. It has a population of over 438,646, which has grown by 12.5% in the past ten years. The cost of living index in Omaha, 81, is well below the national average. New single-family homes in Omaha are valued at $105,100 on average, which is far less than the state average. In 2008, 1,576 new homes were built in Omaha, down from 1,905 the previous year.
The three big industries for women in Omaha are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 18 minutes. More than 28.7% of Omaha residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.0%, is higher than the state average.
The unemployment rate in Omaha is 4.7%, which is greater than Nebraska's average of 4.5%.
The percentage of Omaha residents that are affiliated with a religious congregation, 54.5%, is more than the national average but less than the state average. Calvary Baptist Church, Calvary Chapel of Omaha and Calvary Foursquare Gospel Church are all churches located in Omaha. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.
Omaha is home to the Gibson and the Cedar Hills Golf Course as well as Al Caniglia Field and Adams Park. Shopping malls in the area include Frederick Square Shopping Center, North Park Shopping Center and Oak View Mall. Visitors to Omaha can choose from Countryside Suites, Hampton Inn Omaha-Central and Townhouse Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.