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Career and Education Opportunities for Market Research Analysts in Omaha, Nebraska

Market research analyst career and educational opportunities abound in Omaha, Nebraska. There are currently 2,070 jobs for market research analysts in Nebraska and this is projected to grow by 28% to 2,650 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $25 per hour or $52,790 annually on average in Nebraska. In the U.S. as a whole, their income is about $29 per hour or $61,070 per year on average. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Nebraska earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: marketing analyst, research analyst, and program strategist.

The Omaha area is home to thirty-one schools of higher education, including four within twenty-five miles of Omaha where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Omaha include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Nebraska Wesleyan University - Lincoln, NE

Nebraska Wesleyan University, 5000 St Paul Ave, Lincoln, NE 68504-2794. Nebraska Wesleyan University is a small university located in Lincoln, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,081 students and an admission rate of 80%. Nebraska Wesleyan University has a bachelor's degree program in Economics.

Creighton University - Omaha, NE

Creighton University, 2500 California Plaza, Omaha, NE 68178. Creighton University is a medium sized university located in Omaha, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,059 students and an admission rate of 79%. Creighton University has a bachelor's degree program in Economics which graduated seven students in 2008.

Midland Lutheran College - Fremont, NE

Midland Lutheran College, 900 N. Clarkson, Fremont, NE 68025. Midland Lutheran College is a small college located in Fremont, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 801 students and an admission rate of 78%. Midland Lutheran College has a bachelor's degree program in Economics which graduated eight students in 2008.

University of Nebraska at Omaha - Omaha, NE

University of Nebraska at Omaha, 6001 Dodge St, Omaha, NE 68182-0225. University of Nebraska at Omaha is a large university located in Omaha, Nebraska. It is a public school with primarily 4-year or above programs. It has 14,213 students and an admission rate of 84%. University of Nebraska at Omaha has a bachelor's degree and a master's degree program in Business/Managerial Economics which graduated one and twenty-two students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Omaha, Nebraska

Omaha, Nebraska
Omaha, Nebraska photo by Yassie

Omaha is located in Douglas County, Nebraska. It has a population of over 438,646, which has grown by 12.5% in the past ten years. The cost of living index in Omaha, 81, is well below the national average. New single-family homes in Omaha are valued at $105,100 on average, which is far less than the state average. In 2008, 1,576 new homes were built in Omaha, down from 1,905 the previous year.

The three big industries for women in Omaha are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 18 minutes. More than 28.7% of Omaha residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.0%, is higher than the state average.

The unemployment rate in Omaha is 4.7%, which is greater than Nebraska's average of 4.5%.

The percentage of Omaha residents that are affiliated with a religious congregation, 54.5%, is more than the national average but less than the state average. Calvary Baptist Church, Calvary Chapel of Omaha and Calvary Foursquare Gospel Church are all churches located in Omaha. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.

Omaha is home to the Gibson and the Cedar Hills Golf Course as well as Al Caniglia Field and Adams Park. Shopping malls in the area include Frederick Square Shopping Center, North Park Shopping Center and Oak View Mall. Visitors to Omaha can choose from Countryside Suites, Hampton Inn Omaha-Central and Townhouse Inn for temporary stays in the area.