Career and Education Opportunities for Art Directors in Omaha, Nebraska
For those living in the Omaha, Nebraska area, there are many career and education opportunities for art directors. About 240 people are currently employed as art directors in Nebraska. By 2016, this is expected to grow by 13% to 270 people employed. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
The income of an art director is about $26 per hour or $55,480 per year on average in Nebraska. In the U.S. as a whole, their income is about $37 per hour or $76,980 annually on average. Incomes for art directors are better than in the overall category of Art and Design in Nebraska, and better than the overall Art and Design category nationally. People working as art directors can fill a number of jobs, such as: product marketing manager, arts manager, and production manager.
There are thirty-one schools of higher education in the Omaha area, including four within twenty-five miles of Omaha where you can get a degree to start your career as an art director. Given that the most common education level for art directors is an Associate's, or other 2-year degree, it will take about two years to learn to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Omaha include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
Doane College-Lincoln Grand Island and Master - Lincoln, NE
Doane College-Lincoln Grand Island and Master, 303 N 52nd St, Lincoln, NE 68504. Doane College-Lincoln Grand Island and Master is a small college located in Lincoln, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs and has 1,651 students. Doane College-Lincoln Grand Island and Master has a bachelor's degree program in Graphic Design.
Creighton University - Omaha, NE
Creighton University, 2500 California Plaza, Omaha, NE 68178. Creighton University is a medium sized university located in Omaha, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,059 students and an admission rate of 79%. Creighton University has a bachelor's degree program in Graphic Design.
Dana College - Blair, NE
Dana College, 2848 College Dr, Blair, NE 68008. Dana College is a small college located in Blair, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 565 students and an admission rate of 71%. Dana College has a bachelor's degree program in Graphic Design.
Vatterott College-Spring Valley Campus - Omaha, NE
Vatterott College-Spring Valley Campus, 11818 I Street, Omaha, NE 68137. Vatterott College-Spring Valley Campus is a small college located in Omaha, Nebraska. It is a private for-profit school with primarily 2-year programs and has 329 students. Vatterott College-Spring Valley Campus has a one to two year program in Graphic Design which graduated five students in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Omaha, Nebraska
Omaha is located in Douglas County, Nebraska. It has a population of over 438,646, which has grown by 12.5% in the past ten years. The cost of living index in Omaha, 81, is well below the national average. New single-family homes in Omaha are valued at $105,100 on average, which is far less than the state average. In 2008, 1,576 new homes were built in Omaha, down from 1,905 the previous year.
The three big industries for women in Omaha are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 18 minutes. More than 28.7% of Omaha residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.0%, is higher than the state average.
The unemployment rate in Omaha is 4.7%, which is greater than Nebraska's average of 4.5%.
The percentage of Omaha residents that are affiliated with a religious congregation, 54.5%, is more than the national average but less than the state average. Calvary Baptist Church, Calvary Chapel of Omaha and Calvary Foursquare Gospel Church are all churches located in Omaha. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.
Omaha is home to the Gibson and the Cedar Hills Golf Course as well as Al Caniglia Field and Adams Park. Shopping malls in the area include Frederick Square Shopping Center, North Park Shopping Center and Oak View Mall. Visitors to Omaha can choose from Countryside Suites, Hampton Inn Omaha-Central and Townhouse Inn for temporary stays in the area.