Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in Lincoln, Nebraska

For those living in the Lincoln, Nebraska area, there are many career and education opportunities for advertising managers. About 180 people are currently employed as advertising managers in Nebraska. By 2016, this is expected to grow by 13% to about 200 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $31 per hour or $64,920 annually on average in Nebraska and about $38 per hour or $80,220 yearly on average in the U.S. as a whole. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Nebraska and less than people in the Marketing and Advertising category nationally. Jobs in this field include: media director, client services director, and market development director.

The Lincoln area is home to twenty-five schools of higher education, including three within twenty-five miles of Lincoln where you can get a degree as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Lincoln include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Nebraska-Lincoln - Lincoln, NE

University of Nebraska-Lincoln, 14th and R St, Lincoln, NE 68588. University of Nebraska-Lincoln is a large university located in Lincoln, Nebraska. It is a public school with primarily 4-year or above programs. It has 23,573 students and an admission rate of 63%. University of Nebraska-Lincoln has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 3 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 9 students in 2008.

Creighton University - Omaha, NE

Creighton University, 2500 California Plaza, Omaha, NE 68178. Creighton University is a medium sized university located in Omaha, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,059 students and an admission rate of 79%. Creighton University has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

University of Nebraska at Omaha - Omaha, NE

University of Nebraska at Omaha, 6001 Dodge St, Omaha, NE 68182-0225. University of Nebraska at Omaha is a large university located in Omaha, Nebraska. It is a public school with primarily 4-year or above programs. It has 14,213 students and an admission rate of 84%. University of Nebraska at Omaha has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Lincoln, Nebraska

Lincoln, Nebraska
Lincoln, Nebraska photo by Stack

Lincoln is situated in Lancaster County, Nebraska. It has a population of over 251,624, which has grown by 11.5% in the past ten years. The cost of living index in Lincoln, 80, is well below the national average. New single-family homes in Lincoln cost $170,100 on average, which is above the state average. In 2008, five hundred thirty-nine new homes were constructed in Lincoln, down from eight hundred twenty-nine the previous year.

The three most popular industries for women in Lincoln are health care, educational services, and finance and insurance. For men, it is construction, educational services, and public administration. The average commute to work is about 17 minutes. More than 33.3% of Lincoln residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.2%, is higher than the state average.

The unemployment rate in Lincoln is 4.1%, which is less than Nebraska's average of 4.5%.

The percentage of Lincoln residents that are affiliated with a religious congregation, 45.4%, is less than both the national and state average. Saint John Baptist Church, Calvary Baptist Church and Calvary Lutheran Church are some of the churches located in Lincoln. The most common religious groups are the Catholic Church, the United Methodist Church and the Lutheran Church.

Lincoln is home to the Cedars Home and the AGP Grain Cooperative Elevator as well as Abel Stadium and 40th and Highway 2 Park. Shopping malls in the area include Gateway Mall, Sutter Place Mall and Edgewood Shopping Center. Visitors to Lincoln can choose from Comfort Suites, Ramada Limited North and Quality Inn Airport for temporary stays in the area.