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Career and Education Opportunities for Market Research Analysts in Lincoln, Nebraska

Lincoln, Nebraska provides a wide variety of opportunities, both career and educational, for market research analysts. About 2,070 people are currently employed as market research analysts in Nebraska. By 2016, this is expected to grow by 28% to 2,650 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $25 hourly or $52,790 annually on average in Nebraska. Nationally, their income is about $29 per hour or $61,070 yearly. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Nebraska earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: marketing specialist, international trade specialist, and technical marketing consultant.

There are five schools within twenty-five miles of Lincoln where you can study to be a market research analyst, among twenty-five schools of higher education total in the Lincoln area. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Lincoln include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of Nebraska-Lincoln - Lincoln, NE

University of Nebraska-Lincoln, 14th and R St, Lincoln, NE 68588. University of Nebraska-Lincoln is a large university located in Lincoln, Nebraska. It is a public school with primarily 4-year or above programs. It has 23,573 students and an admission rate of 63%. University of Nebraska-Lincoln has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated nine, six, and three students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 7 students in 2008.
  • Marketing Research, master's degree and doctor's degree which graduated three and zero students respectively in 2008.

Creighton University - Omaha, NE

Creighton University, 2500 California Plaza, Omaha, NE 68178. Creighton University is a medium sized university located in Omaha, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,059 students and an admission rate of 79%. Creighton University has a bachelor's degree program in Economics which graduated seven students in 2008.

Doane College - Crete, NE

Doane College, 1014 Boswell, Crete, NE 68333. Doane College is a small college located in Crete, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 900 students and an admission rate of 75%. Doane College has a bachelor's degree program in Economics.

University of Nebraska at Omaha - Omaha, NE

University of Nebraska at Omaha, 6001 Dodge St, Omaha, NE 68182-0225. University of Nebraska at Omaha is a large university located in Omaha, Nebraska. It is a public school with primarily 4-year or above programs. It has 14,213 students and an admission rate of 84%. University of Nebraska at Omaha has a bachelor's degree and a master's degree program in Business/Managerial Economics which graduated one and twenty-two students respectively in 2008.

Nebraska Wesleyan University - Lincoln, NE

Nebraska Wesleyan University, 5000 St Paul Ave, Lincoln, NE 68504-2794. Nebraska Wesleyan University is a small university located in Lincoln, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,081 students and an admission rate of 80%. Nebraska Wesleyan University has a bachelor's degree program in Economics.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Lincoln, Nebraska

Lincoln, Nebraska
Lincoln, Nebraska photo by Stack

Lincoln is situated in Lancaster County, Nebraska. It has a population of over 251,624, which has grown by 11.5% in the past ten years. The cost of living index in Lincoln, 80, is well below the national average. New single-family homes in Lincoln cost $170,100 on average, which is above the state average. In 2008, five hundred thirty-nine new homes were constructed in Lincoln, down from eight hundred twenty-nine the previous year.

The three most popular industries for women in Lincoln are health care, educational services, and finance and insurance. For men, it is construction, educational services, and public administration. The average commute to work is about 17 minutes. More than 33.3% of Lincoln residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.2%, is higher than the state average.

The unemployment rate in Lincoln is 4.1%, which is less than Nebraska's average of 4.5%.

The percentage of Lincoln residents that are affiliated with a religious congregation, 45.4%, is less than both the national and state average. Saint John Baptist Church, Calvary Baptist Church and Calvary Lutheran Church are some of the churches located in Lincoln. The most common religious groups are the Catholic Church, the United Methodist Church and the Lutheran Church.

Lincoln is home to the Cedars Home and the AGP Grain Cooperative Elevator as well as Abel Stadium and 40th and Highway 2 Park. Shopping malls in the area include Gateway Mall, Sutter Place Mall and Edgewood Shopping Center. Visitors to Lincoln can choose from Comfort Suites, Ramada Limited North and Quality Inn Airport for temporary stays in the area.