Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Public Relations Specialists in Lincoln, Nebraska

Lincoln, Nebraska provides a wide variety of opportunities, both career and educational, for public relations specialists. There are currently 2,020 working public relations specialists in Nebraska; this should grow 22% to about 2,450 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $18 hourly or $38,450 annually on average in Nebraska and about $24 per hour or $51,280 annually on average nationally. People working as public relations specialists can fill a number of jobs, such as: public relations consultant, public affairs officer, and media planner.

The Lincoln area is home to twenty-five schools of higher education, including six within twenty-five miles of Lincoln where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Lincoln include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Nebraska Wesleyan University - Lincoln, NE

Nebraska Wesleyan University, 5000 St Paul Ave, Lincoln, NE 68504-2794. Nebraska Wesleyan University is a small university located in Lincoln, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,081 students and an admission rate of 80%. Nebraska Wesleyan University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 5 students in 2008.
  • Political Communication, bachelor's degree.

Creighton University - Omaha, NE

Creighton University, 2500 California Plaza, Omaha, NE 68178. Creighton University is a medium sized university located in Omaha, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,059 students and an admission rate of 79%. Creighton University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Concordia University - Seward, NE

Concordia University, 800 N Columbia Ave, Seward, NE 68434-1556. Concordia University is a small university located in Seward, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,344 students and an admission rate of 68%. Concordia University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

University of Nebraska at Omaha - Omaha, NE

University of Nebraska at Omaha, 6001 Dodge St, Omaha, NE 68182-0225. University of Nebraska at Omaha is a large university located in Omaha, Nebraska. It is a public school with primarily 4-year or above programs. It has 14,213 students and an admission rate of 84%. University of Nebraska at Omaha has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated zero and nine students respectively in 2008.

University of Nebraska-Lincoln - Lincoln, NE

University of Nebraska-Lincoln, 14th and R St, Lincoln, NE 68588. University of Nebraska-Lincoln is a large university located in Lincoln, Nebraska. It is a public school with primarily 4-year or above programs. It has 23,573 students and an admission rate of 63%. University of Nebraska-Lincoln has bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated two, three, and two students respectively in 2008.

Union College - Lincoln, NE

Union College, 3800 S 48th, Lincoln, NE 68506. Union College is a small college located in Lincoln, Nebraska. It is a private not-for-profit school with primarily 4-year or above programs. It has 914 students and an admission rate of 64%. Union College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nine students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyists

Licensing agency: Clerk of the Nebraska Legislature
Address: PO Box 94604, State Capitol Building, Room 2018, Lincoln, NE 68509-4604

Phone: (402) 471-2271
Website: Clerk of the Nebraska Legislature

LOCATION INFORMATION: Lincoln, Nebraska

Lincoln, Nebraska
Lincoln, Nebraska photo by Stack

Lincoln is situated in Lancaster County, Nebraska. It has a population of over 251,624, which has grown by 11.5% in the past ten years. The cost of living index in Lincoln, 80, is well below the national average. New single-family homes in Lincoln cost $170,100 on average, which is above the state average. In 2008, five hundred thirty-nine new homes were constructed in Lincoln, down from eight hundred twenty-nine the previous year.

The three most popular industries for women in Lincoln are health care, educational services, and finance and insurance. For men, it is construction, educational services, and public administration. The average commute to work is about 17 minutes. More than 33.3% of Lincoln residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.2%, is higher than the state average.

The unemployment rate in Lincoln is 4.1%, which is less than Nebraska's average of 4.5%.

The percentage of Lincoln residents that are affiliated with a religious congregation, 45.4%, is less than both the national and state average. Saint John Baptist Church, Calvary Baptist Church and Calvary Lutheran Church are some of the churches located in Lincoln. The most common religious groups are the Catholic Church, the United Methodist Church and the Lutheran Church.

Lincoln is home to the Cedars Home and the AGP Grain Cooperative Elevator as well as Abel Stadium and 40th and Highway 2 Park. Shopping malls in the area include Gateway Mall, Sutter Place Mall and Edgewood Shopping Center. Visitors to Lincoln can choose from Comfort Suites, Ramada Limited North and Quality Inn Airport for temporary stays in the area.