Marketing and Advertising: Career and Education Opportunities in Missoula, Montana
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Missoula is located in Missoula County, Montana. It has a population of over 68,202, which has grown by 19.5% in the past ten years. The cost of living index in Missoula, 100, is near the national average. New single-family homes in Missoula cost $89,900 on average, which is far less than the state average. In 2008, one hundred eighty-six new homes were constructed in Missoula, down from two hundred ninety-three the previous year.
The top three industries for women in Missoula are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 14 minutes. More than 38.0% of Missoula residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.5%, is higher than the state average.
The unemployment rate in Missoula is 5.1%, which is less than Montana's average of 5.8%.
The percentage of Missoula residents that are affiliated with a religious congregation, 32.4%, is less than both the national and state average. University Congregational Church, Unity Church of Missoula and United Pentecostal Church are all churches located in Missoula. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Missoula is home to the Health Sciences Building and the KOA El-Mar Kampground as well as Vietnam Veterans Memorial and Fort Missoula Park. Shopping malls in the area include East Gate Shopping Center, Southgate Mall and Town and Country Shopping Center. Visitors to Missoula can choose from Best Western Grant Creek Inn, Comfort Inn Missoula and Sleepy Inn Motel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.