Career and Education Opportunities for Public Relations Specialists in Missoula, Montana
Missoula, Montana provides a wide variety of opportunities, both career and educational, for public relations specialists. About 750 people are currently employed as public relations specialists in Montana. By 2016, this is expected to grow 24% to 930 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Income for public relations specialists is about $19 per hour or $40,880 annually on average in Montana. Nationally, their income is about $24 hourly or $51,280 annually. People working as public relations specialists can fill a number of jobs, such as: management analyst, marketing specialist, and public relations representative.
The Missoula area is home to two schools of higher education, including one within twenty-five miles of Missoula where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Missoula include:
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
The University of Montana - Missoula, MT
The University of Montana, Missoula, Montana, Missoula, MT 59812. The University of Montana is a large university located in Missoula, Montana. It is a public school with primarily 4-year or above programs. It has 14,176 students and an admission rate of 96%. The University of Montana has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one and six students respectively in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Missoula, Montana
Missoula is located in Missoula County, Montana. It has a population of over 68,202, which has grown by 19.5% in the past ten years. The cost of living index in Missoula, 100, is near the national average. New single-family homes in Missoula cost $89,900 on average, which is far less than the state average. In 2008, one hundred eighty-six new homes were constructed in Missoula, down from two hundred ninety-three the previous year.
The top three industries for women in Missoula are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 14 minutes. More than 38.0% of Missoula residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.5%, is higher than the state average.
The unemployment rate in Missoula is 5.1%, which is less than Montana's average of 5.8%.
The percentage of Missoula residents that are affiliated with a religious congregation, 32.4%, is less than both the national and state average. University Congregational Church, Unity Church of Missoula and United Pentecostal Church are all churches located in Missoula. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Missoula is home to the Health Sciences Building and the KOA El-Mar Kampground as well as Vietnam Veterans Memorial and Fort Missoula Park. Shopping malls in the area include East Gate Shopping Center, Southgate Mall and Town and Country Shopping Center. Visitors to Missoula can choose from Best Western Grant Creek Inn, Comfort Inn Missoula and Sleepy Inn Motel for temporary stays in the area.