Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in Billings, Montana

If you want to be an advertising manager, the Billings, Montana area offers many opportunities both for education and employment. About 120 people are currently employed as advertising managers in Montana. By 2016, this is expected to grow 17% to about 140 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $18 hourly or $37,470 yearly on average in Montana. Nationally they average about $38 per hour or $80,220 per year. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Montana, and not quite as good as the overall Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: director of sales marketing, advertising coordinator, and print traffic manager.

There is one school within twenty-five miles of Billings where you can study to be an advertising manager, among four schools of higher education total in the Billings area. Given that the most common education level for advertising managers is a Bachelor's degree, it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Billings include:

  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Montana State University-Billings - Billings, MT

Montana State University-Billings, 1500 University Drive, Billings, MT 59101-0298. Montana State University-Billings is a small university located in Billings, Montana. It is a public school with primarily 4-year or above programs. It has 3,598 students and an admission rate of 100%. Montana State University-Billings has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated ten and thirteen students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Billings, Montana

Billings, Montana
Billings, Montana photo by Pruhter

Billings is situated in Yellowstone County, Montana. It has a population of over 103,994, which has grown by 15.7% over the last ten years. The cost of living index in Billings, 88, is well below the national average. New single-family homes in Billings are valued at $132,200 on average, which is well below the state average. In 2008, five hundred nineteen new homes were built in Billings, down from six hundred four the previous year.

The three most popular industries for women in Billings are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 16 minutes. More than 28.5% of Billings residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.2%, is higher than the state average.

The unemployment rate in Billings is 4.4%, which is less than Montana's average of 5.8%.

The percentage of Billings residents that are affiliated with a religious congregation, 48.6%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the LDS (Mormon) Church.

Billings is home to the Twin Pines Ranch and the Hilands Golf Club as well as Cobb Field and Pioneer Park. Visitors to Billings can choose from Western Executive Inn, Holiday Inn Express and Big 5 Motel for temporary stays in the area.