Marketing and Advertising: Career and Education Opportunities in Billings, Montana
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Billings is situated in Yellowstone County, Montana. It has a population of over 103,994, which has grown by 15.7% over the last ten years. The cost of living index in Billings, 88, is well below the national average. New single-family homes in Billings are valued at $132,200 on average, which is well below the state average. In 2008, five hundred nineteen new homes were built in Billings, down from six hundred four the previous year.
The three most popular industries for women in Billings are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 16 minutes. More than 28.5% of Billings residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.2%, is higher than the state average.
The unemployment rate in Billings is 4.4%, which is less than Montana's average of 5.8%.
The percentage of Billings residents that are affiliated with a religious congregation, 48.6%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the LDS (Mormon) Church.
Billings is home to the Twin Pines Ranch and the Hilands Golf Club as well as Cobb Field and Pioneer Park. Visitors to Billings can choose from Western Executive Inn, Holiday Inn Express and Big 5 Motel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.