Career and Education Opportunities for Public Relations Specialists in Billings, Montana
Public relations specialists can find many career and educational opportunities in the Billings, Montana area. About 750 people are currently employed as public relations specialists in Montana. By 2016, this is expected to grow 24% to 930 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
A person working as a public relations specialist can expect to earn about $19 hourly or $40,880 per year on average in Montana and about $24 per hour or $51,280 annually on average in the U.S. as a whole. Jobs in this field include: motivational speaker, media specialist, and service promoter salesperson.
There are four schools of higher education in the Billings area, including two within twenty-five miles of Billings where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Billings include:
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Rocky Mountain College - Billings, MT
Rocky Mountain College, 1511 Poly Drive, Billings, MT 59102-1796. Rocky Mountain College is a small college located in Billings, Montana. It is a private not-for-profit school with primarily 4-year or above programs. It has 872 students and an admission rate of 68%. Rocky Mountain College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
Montana State University-Billings - Billings, MT
Montana State University-Billings, 1500 University Drive, Billings, MT 59101-0298. Montana State University-Billings is a small university located in Billings, Montana. It is a public school with primarily 4-year or above programs. It has 3,598 students and an admission rate of 100%. Montana State University-Billings has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated ten and thirteen students respectively in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Billings, Montana
Billings is situated in Yellowstone County, Montana. It has a population of over 103,994, which has grown by 15.7% over the last ten years. The cost of living index in Billings, 88, is well below the national average. New single-family homes in Billings are valued at $132,200 on average, which is well below the state average. In 2008, five hundred nineteen new homes were built in Billings, down from six hundred four the previous year.
The three most popular industries for women in Billings are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 16 minutes. More than 28.5% of Billings residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.2%, is higher than the state average.
The unemployment rate in Billings is 4.4%, which is less than Montana's average of 5.8%.
The percentage of Billings residents that are affiliated with a religious congregation, 48.6%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the LDS (Mormon) Church.
Billings is home to the Twin Pines Ranch and the Hilands Golf Club as well as Cobb Field and Pioneer Park. Visitors to Billings can choose from Western Executive Inn, Holiday Inn Express and Big 5 Motel for temporary stays in the area.