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Career and Education Opportunities for Advertising Agents in St. Louis, Missouri

Advertising agents can find both educational opportunities and jobs in the St. Louis, Missouri area. Currently, 3,200 people work as advertising agents in Missouri. This is expected to grow 11% to about 3,540 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Advertising agents earn about $18 per hour or $38,520 yearly on average in Missouri and about $20 per hour or $43,480 per year on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Missouri earn less. They earn more than people working in the overall category of Sales and Clerical nationally.

There are seventy-one schools of higher education in the St. Louis area, including three within twenty-five miles of St. Louis where you can get a degree to start your career as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. You can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in St. Louis include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

Lindenwood University - Saint Charles, MO

Lindenwood University, 209 S Kingshighway, Saint Charles, MO 63301-1695. Lindenwood University is a large university located in Saint Charles, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,253 students and an admission rate of 40%. Lindenwood University has a bachelor's degree program in Advertising which graduated one student in 2008.

Fontbonne University - Saint Louis, MO

Fontbonne University, 6800 Wydown Blvd, Saint Louis, MO 63105-3098. Fontbonne University is a small university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,967 students and an admission rate of 82%. Fontbonne University has a bachelor's degree program in Advertising which graduated three students in 2008.

Webster University - Saint Louis, MO

Webster University, 470 E Lockwood Ave., Saint Louis, MO 63119-3194. Webster University is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 18,237 students and an admission rate of 57%. Webster University has a bachelor's degree and a master's degree program in Advertising which graduated thirty-four and ten students respectively in 2008.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: St. Louis, Missouri

St. Louis, Missouri
St. Louis, Missouri photo by Dschwen

St. Louis is located in St. Louis City County, Missouri. It has a population of over 354,361, which has grown by 1.8% over the last ten years. The cost of living index in St. Louis, 83, is well below the national average. New single-family homes in St. Louis are priced at $111,600 on average, which is far less than the state average. In 2008, one hundred fifty-seven new homes were built in St. Louis, down from two hundred sixty-one the previous year.

The top three industries for women in St. Louis are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average travel time to work is about 25 minutes. More than 19.1% of St. Louis residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.

The unemployment rate in St. Louis is 10.9%, which is greater than Missouri's average of 8.9%.

Nativity of Our Lord Church, Church of the Good Shepard and Church of the Holy Communion are among the churches located in St. Louis.

St. Louis is home to the Terminal Railroad Association Building and the Memorial Home as well as Washington Park and Willmore Park. Shopping malls in the area include Hampton Village Shopping Center and Loughborough Shopping Center.