Career and Education Opportunities for Public Relations Managers in St. Louis, Missouri
For those living in the St. Louis, Missouri area, there are many career and education opportunities for public relations managers. About 1,090 people are currently employed as public relations managers in Missouri. By 2016, this is expected to grow 8% to 1,180 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Income for public relations managers is about $40 per hour or $84,050 yearly on average in Missouri. Nationally, their income is about $43 per hour or $89,430 per year. Incomes for public relations managers are not quite as good as in the overall category of Marketing and Advertising in Missouri, and not quite as good as the overall Marketing and Advertising category nationally. People working as public relations managers can fill a number of jobs, such as: business development director, fundraising manager, and public affairs director.
The St. Louis area is home to seventy-one schools of higher education, including one within twenty-five miles of St. Louis where you can get a degree as a public relations manager. The most common level of education for public relations managers is a Bachelor's degree. It will take about four years to learn to be a public relations manager if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Manager
In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.
Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.
It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.
They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.
Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.
Similar jobs with educational opportunities in St. Louis include:
- Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training
Webster University - Saint Louis, MO
Webster University, 470 E Lockwood Ave., Saint Louis, MO 63119-3194. Webster University is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 18,237 students and an admission rate of 57%. Webster University has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated one and seven students respectively in 2008.
Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.
For more information, see the American Institute for CPCU and Insurance Institute of America website.
Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives everywhere from small businesses to multinational corporations that can have regional or global focus in a variety of service and industrial settings.
For more information, see the American Society for Quality website.
Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.
For more information, see the Association of Fundraising Professionals website.
Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.
For more information, see the Business Marketing Association website.
Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.
For more information, see the Dynamic Works Institute website.
Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.
For more information, see the Institute of Certified Professional Managers website.
Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.
For more information, see the National Commission for Health Education Credentialing, Inc. website.
Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.
For more information, see the Project Management Institute website.
Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.
For more information, see the Project Management Institute website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
LOCATION INFORMATION: St. Louis, Missouri
St. Louis is located in St. Louis City County, Missouri. It has a population of over 354,361, which has grown by 1.8% over the last ten years. The cost of living index in St. Louis, 83, is well below the national average. New single-family homes in St. Louis are priced at $111,600 on average, which is far less than the state average. In 2008, one hundred fifty-seven new homes were built in St. Louis, down from two hundred sixty-one the previous year.
The top three industries for women in St. Louis are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average travel time to work is about 25 minutes. More than 19.1% of St. Louis residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.
The unemployment rate in St. Louis is 10.9%, which is greater than Missouri's average of 8.9%.
Nativity of Our Lord Church, Church of the Good Shepard and Church of the Holy Communion are among the churches located in St. Louis.
St. Louis is home to the Terminal Railroad Association Building and the Memorial Home as well as Washington Park and Willmore Park. Shopping malls in the area include Hampton Village Shopping Center and Loughborough Shopping Center.