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Career and Education Opportunities for Advertising Managers in St. Louis, Missouri

If you want to be an advertising manager, the St. Louis, Missouri area offers many opportunities both for education and employment. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $32 hourly or $68,450 annually on average in Missouri. Nationally, their income is about $38 hourly or $80,220 per year. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Missouri and less than people in the Marketing and Advertising category nationally. Jobs in this field include: print traffic manager, promotions manager, and advertising account executive.

There are seventy-one schools of higher education in the St. Louis area, including eight within twenty-five miles of St. Louis where you can get a degree to start your career as an advertising manager. Advertising managers usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in St. Louis include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Missouri Baptist University - Saint Louis, MO

Missouri Baptist University, One College Park Dr, Saint Louis, MO 63141-8698. Missouri Baptist University is a small university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,764 students and an admission rate of 67%. Missouri Baptist University has a bachelor's degree program in Marketing/Marketing Management which graduated five students in 2008.

McKendree University - Lebanon, IL

McKendree University, 701 College Rd, Lebanon, IL 62254-1291. McKendree University is a small university located in Lebanon, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,258 students and an admission rate of 65%. McKendree University has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Fontbonne University - Saint Louis, MO

Fontbonne University, 6800 Wydown Blvd, Saint Louis, MO 63105-3098. Fontbonne University is a small university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,967 students and an admission rate of 82%. Fontbonne University has a bachelor's degree program in Advertising which graduated three students in 2008.

Maryville University of Saint Louis - Saint Louis, MO

Maryville University of Saint Louis, 650 Maryville University Drive, Saint Louis, MO 63141-7299. Maryville University of Saint Louis is a small university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,522 students and an admission rate of 54%. Maryville University of Saint Louis has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated two and zero students respectively in 2008.

St Charles Community College - Cottleville, MO

St Charles Community College, 4601 Mid Rivers Mall Dr, Cottleville, MO 63376-0975. St Charles Community College is a medium sized college located in Cottleville, Missouri. It is a public school with primarily 2-year programs and has 7,334 students. St Charles Community College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated two and five students respectively in 2008.

Lindenwood University - Saint Charles, MO

Lindenwood University, 209 S Kingshighway, Saint Charles, MO 63301-1695. Lindenwood University is a large university located in Saint Charles, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,253 students and an admission rate of 40%. Lindenwood University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated one and zero students respectively in 2008.

Webster University - Saint Louis, MO

Webster University, 470 E Lockwood Ave., Saint Louis, MO 63119-3194. Webster University is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 18,237 students and an admission rate of 57%. Webster University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree and master's degree which graduated one and seven students respectively in 2008.
  • Advertising, bachelor's degree and master's degree which graduated thirty-four and ten students respectively in 2008.
  • Marketing/Marketing Management, master's degree which graduated 32 students in 2008.

Washington University in St Louis - Saint Louis, MO

Washington University in St Louis, One Brookings Drive, Saint Louis, MO 63130-4899. Washington University in St Louis is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,946 students and an admission rate of 22%. Washington University in St Louis has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated forty-three and one students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: St. Louis, Missouri

St. Louis, Missouri
St. Louis, Missouri photo by Dschwen

St. Louis is located in St. Louis City County, Missouri. It has a population of over 354,361, which has grown by 1.8% over the last ten years. The cost of living index in St. Louis, 83, is well below the national average. New single-family homes in St. Louis are priced at $111,600 on average, which is far less than the state average. In 2008, one hundred fifty-seven new homes were built in St. Louis, down from two hundred sixty-one the previous year.

The top three industries for women in St. Louis are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average travel time to work is about 25 minutes. More than 19.1% of St. Louis residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.

The unemployment rate in St. Louis is 10.9%, which is greater than Missouri's average of 8.9%.

Nativity of Our Lord Church, Church of the Good Shepard and Church of the Holy Communion are among the churches located in St. Louis.

St. Louis is home to the Terminal Railroad Association Building and the Memorial Home as well as Washington Park and Willmore Park. Shopping malls in the area include Hampton Village Shopping Center and Loughborough Shopping Center.