Marketing and Advertising: Career and Education Opportunities in St. Louis, Missouri
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
St. Louis is located in St. Louis City County, Missouri. It has a population of over 354,361, which has grown by 1.8% over the last ten years. The cost of living index in St. Louis, 83, is well below the national average. New single-family homes in St. Louis are priced at $111,600 on average, which is far less than the state average. In 2008, one hundred fifty-seven new homes were built in St. Louis, down from two hundred sixty-one the previous year.
The top three industries for women in St. Louis are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average travel time to work is about 25 minutes. More than 19.1% of St. Louis residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.
The unemployment rate in St. Louis is 10.9%, which is greater than Missouri's average of 8.9%.
Nativity of Our Lord Church, Church of the Good Shepard and Church of the Holy Communion are among the churches located in St. Louis.
St. Louis is home to the Terminal Railroad Association Building and the Memorial Home as well as Washington Park and Willmore Park. Shopping malls in the area include Hampton Village Shopping Center and Loughborough Shopping Center.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.