Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Market Research Analysts in St. Louis, Missouri

Many educational and employment opportunities exist for market research analysts in the St. Louis, Missouri area. There are currently 4,250 working market research analysts in Missouri; this should grow by 7% to about 4,530 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $27 hourly or $57,220 per year on average in Missouri and about $29 per hour or $61,070 yearly on average in the U.S. as a whole. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Missouri earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: marketing research coordinator, marketing analyst, and program strategist.

The St. Louis area is home to seventy-one schools of higher education, including seven within twenty-five miles of St. Louis where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in St. Louis include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

McKendree University - Lebanon, IL

McKendree University, 701 College Rd, Lebanon, IL 62254-1291. McKendree University is a small university located in Lebanon, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,258 students and an admission rate of 65%. McKendree University has a bachelor's degree program in Economics which graduated six students in 2008.

Southern Illinois University Edwardsville - Edwardsville, IL

Southern Illinois University Edwardsville, Il State Rte 157, Edwardsville, IL 62026-1001. Southern Illinois University Edwardsville is a large university located in Edwardsville, Illinois. It is a public school with primarily 4-year or above programs. It has 13,602 students and an admission rate of 89%. Southern Illinois University Edwardsville has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree and master's degree which graduated nine and nineteen students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 25 students in 2008.
  • Marketing Research, master's degree which graduated 5 students in 2008.

Principia College - Elsah, IL

Principia College, 1 Maybeck Place, Elsah, IL 62028-9799. Principia College is a small college located in Elsah, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 520 students and an admission rate of 84%. Principia College has a bachelor's degree program in Economics.

University of Missouri-St Louis - Saint Louis, MO

University of Missouri-St Louis, One University Boulevard, Saint Louis, MO 63121-4400. University of Missouri-St Louis is a large university located in Saint Louis, Missouri. It is a public school with primarily 4-year or above programs. It has 15,591 students and an admission rate of 46%. University of Missouri-St Louis has a bachelor's degree and a master's degree program in Economics which graduated twenty-four and eight students respectively in 2008.

Webster University - Saint Louis, MO

Webster University, 470 E Lockwood Ave., Saint Louis, MO 63119-3194. Webster University is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 18,237 students and an admission rate of 57%. Webster University has a bachelor's degree program in Economics which graduated one student in 2008.

Saint Louis University-Main Campus - Saint Louis, MO

Saint Louis University-Main Campus, 221 N Grand Blvd, Saint Louis, MO 63103-2097. Saint Louis University-Main Campus is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,975 students and an admission rate of 72%. Saint Louis University-Main Campus has a bachelor's degree program in Economics which graduated two students in 2008.

Washington University in St Louis - Saint Louis, MO

Washington University in St Louis, One Brookings Drive, Saint Louis, MO 63130-4899. Washington University in St Louis is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,946 students and an admission rate of 22%. Washington University in St Louis has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated fifty-one, fifteen, and six students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 3 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: St. Louis, Missouri

St. Louis, Missouri
St. Louis, Missouri photo by Dschwen

St. Louis is located in St. Louis City County, Missouri. It has a population of over 354,361, which has grown by 1.8% over the last ten years. The cost of living index in St. Louis, 83, is well below the national average. New single-family homes in St. Louis are priced at $111,600 on average, which is far less than the state average. In 2008, one hundred fifty-seven new homes were built in St. Louis, down from two hundred sixty-one the previous year.

The top three industries for women in St. Louis are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average travel time to work is about 25 minutes. More than 19.1% of St. Louis residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.

The unemployment rate in St. Louis is 10.9%, which is greater than Missouri's average of 8.9%.

Nativity of Our Lord Church, Church of the Good Shepard and Church of the Holy Communion are among the churches located in St. Louis.

St. Louis is home to the Terminal Railroad Association Building and the Memorial Home as well as Washington Park and Willmore Park. Shopping malls in the area include Hampton Village Shopping Center and Loughborough Shopping Center.