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Career and Education Opportunities for Public Relations Specialists in St. Louis, Missouri

Many educational and employment opportunities exist for public relations specialists in the St. Louis, Missouri area. There are currently 5,770 working public relations specialists in Missouri; this should grow 9% to 6,260 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $21 per hour or $44,840 per year on average in Missouri and about $24 per hour or $51,280 yearly on average nationally. People working as public relations specialists can fill a number of jobs, such as: marketing and public relations manager, marketing director, and communications specialist.

There are seven schools within twenty-five miles of St. Louis where you can study to be a public relations specialist, among seventy-one schools of higher education total in the St. Louis area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in St. Louis include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Missouri Baptist University - Saint Louis, MO

Missouri Baptist University, One College Park Dr, Saint Louis, MO 63141-8698. Missouri Baptist University is a small university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,764 students and an admission rate of 67%. Missouri Baptist University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen students in 2008.

McKendree University - Lebanon, IL

McKendree University, 701 College Rd, Lebanon, IL 62254-1291. McKendree University is a small university located in Lebanon, Illinois. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,258 students and an admission rate of 65%. McKendree University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Fontbonne University - Saint Louis, MO

Fontbonne University, 6800 Wydown Blvd, Saint Louis, MO 63105-3098. Fontbonne University is a small university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,967 students and an admission rate of 82%. Fontbonne University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated sixteen students in 2008.

Lindenwood University - Saint Charles, MO

Lindenwood University, 209 S Kingshighway, Saint Charles, MO 63301-1695. Lindenwood University is a large university located in Saint Charles, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,253 students and an admission rate of 40%. Lindenwood University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two and twenty-eight students respectively in 2008.

University of Missouri-St Louis - Saint Louis, MO

University of Missouri-St Louis, One University Boulevard, Saint Louis, MO 63121-4400. University of Missouri-St Louis is a large university located in Saint Louis, Missouri. It is a public school with primarily 4-year or above programs. It has 15,591 students and an admission rate of 46%. University of Missouri-St Louis has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated 109 and sixteen students respectively in 2008.

Webster University - Saint Louis, MO

Webster University, 470 E Lockwood Ave., Saint Louis, MO 63119-3194. Webster University is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 18,237 students and an admission rate of 57%. Webster University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated three and forty-four students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree and master's degree which graduated one and seven students respectively in 2008.

Saint Louis University-Main Campus - Saint Louis, MO

Saint Louis University-Main Campus, 221 N Grand Blvd, Saint Louis, MO 63103-2097. Saint Louis University-Main Campus is a large university located in Saint Louis, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,975 students and an admission rate of 72%. Saint Louis University-Main Campus has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated five and eleven students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: St. Louis, Missouri

St. Louis, Missouri
St. Louis, Missouri photo by Dschwen

St. Louis is located in St. Louis City County, Missouri. It has a population of over 354,361, which has grown by 1.8% over the last ten years. The cost of living index in St. Louis, 83, is well below the national average. New single-family homes in St. Louis are priced at $111,600 on average, which is far less than the state average. In 2008, one hundred fifty-seven new homes were built in St. Louis, down from two hundred sixty-one the previous year.

The top three industries for women in St. Louis are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average travel time to work is about 25 minutes. More than 19.1% of St. Louis residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.

The unemployment rate in St. Louis is 10.9%, which is greater than Missouri's average of 8.9%.

Nativity of Our Lord Church, Church of the Good Shepard and Church of the Holy Communion are among the churches located in St. Louis.

St. Louis is home to the Terminal Railroad Association Building and the Memorial Home as well as Washington Park and Willmore Park. Shopping malls in the area include Hampton Village Shopping Center and Loughborough Shopping Center.