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Career and Education Opportunities for Marketing Managers in Missouri

Missouri has a population of 5,987,580, which has grown by 7.01% over the past decade. Nicknamed the "Show Me State," its capital is Jefferson City, though its most populous city is Kansas City.

About 2,410 people are currently employed as marketing managers in Missouri. By 2016, this is expected to grow 4% to about 2,510 people employed. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $49 hourly or $102,900 annually on average in Missouri. Nationally they average about $52 hourly or $108,580 yearly. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Missouri, and better than the overall Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: business development specialist, marketing representative, and marketing assistant.

In 2008, there were a total of 3,672,794 jobs in Missouri. The average annual income was $36,356 in 2008, up from $35,120 the preceding year. The unemployment rate in Missouri was 9.3% in 2009, which has grown by 3.2% since the previous year. Approximately 21.6% of Missouri residents have college degrees, which is lower than the national average.

The top industries in Missouri include stationery supplies merchant wholesalers, specialized freight trucking, and electrical apparatus, wiring supplies, and related equipment merchant wholesalers. Notable tourist attractions include the Kansas City Missouri City, the John Wornall House Museum, and the City of Kcmo.

CITIES WITH Marketing Manager OPPORTUNITIES IN Missouri


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Missouri include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Missouri

Missouri
Missouri photo by Andrew Selman

Missouri has a population of 5,987,580, which has grown by 7.01% over the past decade. Nicknamed the "Show Me State," its capital is Jefferson City, though its largest city is Kansas City. In 2008, there were a total of 3,672,794 jobs in Missouri. The average annual income was $36,356 in 2008, up from $35,120 the preceding year. The unemployment rate in Missouri was 9.3% in 2009, which has grown by 3.2% since the previous year. Roughly 21.6% of Missouri residents have college degrees, which is lower than the national average.

The top industries in Missouri include stationery supplies merchant wholesalers, specialized freight trucking, and electrical apparatus, wiring supplies, and related equipment merchant wholesalers. Notable tourist destinations include the Kansas City Missouri City, the Crown Center Complex, and the Black Archives of Mid.