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Career and Education Opportunities for Advertising Managers in Kansas City, Missouri

If you want to be an advertising manager, the Kansas City, Missouri area offers many opportunities both for education and employment. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $32 per hour or $68,450 yearly on average in Missouri. In the U.S. as a whole, their income is about $38 hourly or $80,220 annually on average. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Missouri and less than people in the Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: advertising account executive, advertising coordinator, and retail advertising sales manager.

The Kansas City area is home to seventy-one schools of higher education, including eight within twenty-five miles of Kansas City where you can get a degree as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Kansas City include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

MidAmerica Nazarene University - Olathe, KS

MidAmerica Nazarene University, 2030 E College Way, Olathe, KS 66062-1899. MidAmerica Nazarene University is a small university located in Olathe, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,762 students and an admission rate of 73%. MidAmerica Nazarene University has a bachelor's degree program in Marketing/Marketing Management.

Park University - Parkville, MO

Park University, 8700 NW River Park Dr, Parkville, MO 64152-3795. Park University is a large university located in Parkville, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,457 students and an admission rate of 78%. Park University has a bachelor's degree program in Marketing/Marketing Management which graduated eleven students in 2008.

Johnson County Community College - Overland Park, KS

Johnson County Community College, 12345 College Blvd, Overland Park, KS 66210-1299. Johnson County Community College is a large college located in Overland Park, Kansas. It is a public school with primarily 2-year programs and has 19,062 students. Johnson County Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated zero and four students respectively in 2008.

The Art Institutes InternationalKansas City - Lenexa, KS

The Art Institutes InternationalKansas City, 8202 Melrose Drive, Lenexa, KS 66214-1625. The Art Institutes InternationalKansas City is a small school located in Lenexa, Kansas. It is a private for-profit school with primarily 4-year or above programs. It has 70 students and an admission rate of 100%. The Art Institutes InternationalKansas City has an associate's degree and a bachelor's degree program in Advertising.

William Jewell College - Liberty, MO

William Jewell College, 500 College Hill, Liberty, MO 64068-1896. William Jewell College is a small college located in Liberty, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,210 students and an admission rate of 63%. William Jewell College has a bachelor's degree program in Public Relations/Image Management.

Avila University - Kansas City, MO

Avila University, 11901 Wornall Rd, Kansas City, MO 64145-1698. Avila University is a small university located in Kansas City, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,939 students and an admission rate of 50%. Avila University has a bachelor's degree program in Marketing/Marketing Management.

University of Kansas - Lawrence, KS

University of Kansas, , Lawrence, KS 66045. University of Kansas is a large university located in Lawrence, Kansas. It is a public school with primarily 4-year or above programs. It has 29,365 students and an admission rate of 92%. University of Kansas has a bachelor's degree program in Marketing/Marketing Management which graduated fourteen students in 2008.

Kansas City Kansas Community College - Kansas City, KS

Kansas City Kansas Community College, 7250 State Ave, Kansas City, KS 66112. Kansas City Kansas Community College is a medium sized college located in Kansas City, Kansas. It is a public school with primarily 2-year programs and has 5,800 students. Kansas City Kansas Community College has an associate's degree program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Kansas City, Missouri

Kansas City, Missouri
Kansas City, Missouri photo by Dillard421

Kansas City is situated in Jackson County, Missouri. It has a population of over 451,572, which has grown by 2.3% in the past ten years. The cost of living index in Kansas City, 78, is well below the national average.

The top three industries for women in Kansas City are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and public administration. The average travel time to work is about 22 minutes. More than 25.7% of Kansas City residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is lower than the state average.

The unemployment rate in Kansas City is 11.3%, which is greater than Missouri's average of 8.9%.

The percentage of Kansas City residents that are affiliated with a religious congregation, 51.2%, is more than the national average but less than the state average. Glenwood Church, Antioch Church and Assumption of the Blessed Virgin Mary are among the churches located in Kansas City. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Kansas City is home to the Ozanam Boys Home and the Watts Mill Center as well as Central Park and West Terrace Park. Shopping malls in the area include Antioch Shopping Center, Wornall Village Shopping Center and Winwood Shopping Center. Visitors to Kansas City can choose from Budget Host Inn, Days Inn and Embassy Suites Hotel Kansas City Internatinl Arprt for temporary stays in the area.