Career and Education Opportunities for Market Research Analysts in Kansas City, Missouri
There is a wide variety of career and education opportunities for market research analysts in the Kansas City, Missouri area. There are currently 4,250 jobs for market research analysts in Missouri and this is projected to grow 7% to 4,530 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.
A person working as a market research analyst can expect to earn about $27 hourly or $57,220 yearly on average in Missouri and about $29 per hour or $61,070 per year on average in the U.S. as a whole. Market research analysts earn less than people working in the category of Social Sciences generally in Missouri and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: director of market analysis, market research consultant, and advertising analyst.
There are seven schools within twenty-five miles of Kansas City where you can study to be a market research analyst, among seventy-one schools of higher education total in the Kansas City area. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Kansas City include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Baker University - Baldwin City, KS
Baker University, 618 Eighth Street, Baldwin City, KS 66006-0065. Baker University is a small university located in Baldwin City, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,112 students and an admission rate of 50%. Baker University has a bachelor's degree program in Economics.
Park University - Parkville, MO
Park University, 8700 NW River Park Dr, Parkville, MO 64152-3795. Park University is a large university located in Parkville, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,457 students and an admission rate of 78%. Park University has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree.
- Business/Managerial Economics, bachelor's degree.
University of Missouri-Kansas City - Kansas City, MO
University of Missouri-Kansas City, 5100 Rockhill Rd, Kansas City, MO 64110. University of Missouri-Kansas City is a large university located in Kansas City, Missouri. It is a public school with primarily 4-year or above programs. It has 14,481 students and an admission rate of 73%. University of Missouri-Kansas City has a bachelor's degree and a master's degree program in Economics which graduated thirteen and ten students respectively in 2008.
Rockhurst University - Kansas City, MO
Rockhurst University, 1100 Rockhurst Rd, Kansas City, MO 64110-2561. Rockhurst University is a small university located in Kansas City, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,086 students and an admission rate of 76%. Rockhurst University has a bachelor's degree program in Economics which graduated two students in 2008.
William Jewell College - Liberty, MO
William Jewell College, 500 College Hill, Liberty, MO 64068-1896. William Jewell College is a small college located in Liberty, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,210 students and an admission rate of 63%. William Jewell College has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree.
- Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.
University of Kansas - Lawrence, KS
University of Kansas, , Lawrence, KS 66045. University of Kansas is a large university located in Lawrence, Kansas. It is a public school with primarily 4-year or above programs. It has 29,365 students and an admission rate of 92%. University of Kansas has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated fourteen, sixteen, and four students respectively in 2008.
Benedictine College - Atchison, KS
Benedictine College, 1020 N 2nd St, Atchison, KS 66002-1499. Benedictine College is a small college located in Atchison, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,988 students and an admission rate of 20%. Benedictine College has a bachelor's degree program in Economics which graduated one student in 2008.
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LOCATION INFORMATION: Kansas City, Missouri
Kansas City is situated in Jackson County, Missouri. It has a population of over 451,572, which has grown by 2.3% in the past ten years. The cost of living index in Kansas City, 78, is well below the national average.
The top three industries for women in Kansas City are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and public administration. The average travel time to work is about 22 minutes. More than 25.7% of Kansas City residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is lower than the state average.
The unemployment rate in Kansas City is 11.3%, which is greater than Missouri's average of 8.9%.
The percentage of Kansas City residents that are affiliated with a religious congregation, 51.2%, is more than the national average but less than the state average. Glenwood Church, Antioch Church and Assumption of the Blessed Virgin Mary are among the churches located in Kansas City. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Kansas City is home to the Ozanam Boys Home and the Watts Mill Center as well as Central Park and West Terrace Park. Shopping malls in the area include Antioch Shopping Center, Wornall Village Shopping Center and Winwood Shopping Center. Visitors to Kansas City can choose from Budget Host Inn, Days Inn and Embassy Suites Hotel Kansas City Internatinl Arprt for temporary stays in the area.