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Career and Education Opportunities for Public Relations Specialists in Kansas City, Missouri

Public relations specialists can find many career and educational opportunities in the Kansas City, Missouri area. About 5,770 people are currently employed as public relations specialists in Missouri. By 2016, this is expected to grow 9% to about 6,260 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $21 hourly or $44,840 yearly on average in Missouri and about $24 hourly or $51,280 yearly on average in the U.S. as a whole. People working as public relations specialists can fill a number of jobs, such as: press agent, information and communications specialist, and corporate communications director.

There are seventy-one schools of higher education in the Kansas City area, including nine within twenty-five miles of Kansas City where you can get a degree to start your career as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Kansas City include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Baker University - Baldwin City, KS

Baker University, 618 Eighth Street, Baldwin City, KS 66006-0065. Baker University is a small university located in Baldwin City, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,112 students and an admission rate of 50%. Baker University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

MidAmerica Nazarene University - Olathe, KS

MidAmerica Nazarene University, 2030 E College Way, Olathe, KS 66062-1899. MidAmerica Nazarene University is a small university located in Olathe, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,762 students and an admission rate of 73%. MidAmerica Nazarene University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

University of Missouri-Kansas City - Kansas City, MO

University of Missouri-Kansas City, 5100 Rockhill Rd, Kansas City, MO 64110. University of Missouri-Kansas City is a large university located in Kansas City, Missouri. It is a public school with primarily 4-year or above programs. It has 14,481 students and an admission rate of 73%. University of Missouri-Kansas City has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-three students in 2008.

Rockhurst University - Kansas City, MO

Rockhurst University, 1100 Rockhurst Rd, Kansas City, MO 64110-2561. Rockhurst University is a small university located in Kansas City, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,086 students and an admission rate of 76%. Rockhurst University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

University of Saint Mary - Leavenworth, KS

University of Saint Mary, 4100 S 4th St Trafficway, Leavenworth, KS 66048-5082. University of Saint Mary is a small university located in Leavenworth, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 955 students and an admission rate of 69%. University of Saint Mary has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Park University - Parkville, MO

Park University, 8700 NW River Park Dr, Parkville, MO 64152-3795. Park University is a large university located in Parkville, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,457 students and an admission rate of 78%. Park University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

Ottawa University - Ottawa, KS

Ottawa University, 1001 South Cedar, Ottawa, KS 66067-3399. Ottawa University is a small university located in Ottawa, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 553 students and an admission rate of 72%. Ottawa University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

William Jewell College - Liberty, MO

William Jewell College, 500 College Hill, Liberty, MO 64068-1896. William Jewell College is a small college located in Liberty, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,210 students and an admission rate of 63%. William Jewell College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 1 student in 2008.
  • Public Relations/Image Management, bachelor's degree.

Avila University - Kansas City, MO

Avila University, 11901 Wornall Rd, Kansas City, MO 64145-1698. Avila University is a small university located in Kansas City, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,939 students and an admission rate of 50%. Avila University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Kansas City, Missouri

Kansas City, Missouri
Kansas City, Missouri photo by Dillard421

Kansas City is situated in Jackson County, Missouri. It has a population of over 451,572, which has grown by 2.3% in the past ten years. The cost of living index in Kansas City, 78, is well below the national average.

The top three industries for women in Kansas City are health care, educational services, and finance and insurance. For men, it is construction, professional, scientific, and technical services, and public administration. The average travel time to work is about 22 minutes. More than 25.7% of Kansas City residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is lower than the state average.

The unemployment rate in Kansas City is 11.3%, which is greater than Missouri's average of 8.9%.

The percentage of Kansas City residents that are affiliated with a religious congregation, 51.2%, is more than the national average but less than the state average. Glenwood Church, Antioch Church and Assumption of the Blessed Virgin Mary are among the churches located in Kansas City. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Kansas City is home to the Ozanam Boys Home and the Watts Mill Center as well as Central Park and West Terrace Park. Shopping malls in the area include Antioch Shopping Center, Wornall Village Shopping Center and Winwood Shopping Center. Visitors to Kansas City can choose from Budget Host Inn, Days Inn and Embassy Suites Hotel Kansas City Internatinl Arprt for temporary stays in the area.