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Career and Education Opportunities for Advertising Managers in Columbia, Missouri

Advertising managers can find many career and educational opportunities in the Columbia, Missouri area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $32 per hour or $68,450 annually on average in Missouri and about $38 hourly or $80,220 yearly on average nationally. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Missouri, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: advertising director, brand manager, and print traffic manager.

There are thirteen schools of higher education in the Columbia area, including three within twenty-five miles of Columbia where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Columbia include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Columbia College - Columbia, MO

Columbia College, 1001 Rogers, Columbia, MO 65216. Columbia College is a large college located in Columbia, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,081 students and an admission rate of 53%. Columbia College has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-two students in 2008.

Westminster College - Fulton, MO

Westminster College, 501 Westminster Ave, Fulton, MO 65251-1299. Westminster College is a small college located in Fulton, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 992 students and an admission rate of 77%. Westminster College has a bachelor's degree program in Marketing/Marketing Management.

William Woods University - Fulton, MO

William Woods University, One University Avenue, Fulton, MO 65251-1098. William Woods University is a small university located in Fulton, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,287 students and an admission rate of 85%. William Woods University has a bachelor's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Columbia, Missouri

Columbia, Missouri
Columbia, Missouri photo by Grey_Wanderer

Columbia is situated in Boone County, Missouri. It has a population of over 100,733, which has grown by 19.2% over the last ten years. The cost of living index in Columbia, 85, is well below the national average. New single-family homes in Columbia are valued at $171,800 on average, which is below the state average. In 2008, three hundred thirty-five new homes were constructed in Columbia, down from six hundred fifty-three the previous year.

The top three industries for women in Columbia are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and health care. The average travel time to work is about 15 minutes. More than 50.5% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 24.0%, is higher than the state average.

The unemployment rate in Columbia is 6.8%, which is less than Missouri's average of 8.9%.

The percentage of Columbia residents that are affiliated with a religious congregation, 40.9%, is less than both the national and state average. Sugar Grove Church, Fairview Church and Emmanuel Church are among the churches located in Columbia. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the Christian Church (Disciples of Christ).

Columbia is home to the Columbia Country Club and the Columbia Plaza as well as Nickell Park and Stephens Park. Shopping centers in the area include Whitegate Shopping Center, North County Shopping Center and Biscayne Mall. Visitors to Columbia can choose from Churchill's, Columbia Super 8 Motel and Arrow Head Motel LLC for temporary stays in the area.