Marketing and Advertising: Career and Education Opportunities in Columbia, Missouri
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Columbia is situated in Boone County, Missouri. It has a population of over 100,733, which has grown by 19.2% over the last ten years. The cost of living index in Columbia, 85, is well below the national average. New single-family homes in Columbia are valued at $171,800 on average, which is below the state average. In 2008, three hundred thirty-five new homes were constructed in Columbia, down from six hundred fifty-three the previous year.
The top three industries for women in Columbia are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and health care. The average travel time to work is about 15 minutes. More than 50.5% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 24.0%, is higher than the state average.
The unemployment rate in Columbia is 6.8%, which is less than Missouri's average of 8.9%.
The percentage of Columbia residents that are affiliated with a religious congregation, 40.9%, is less than both the national and state average. Sugar Grove Church, Fairview Church and Emmanuel Church are among the churches located in Columbia. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the Christian Church (Disciples of Christ).
Columbia is home to the Columbia Country Club and the Columbia Plaza as well as Nickell Park and Stephens Park. Shopping centers in the area include Whitegate Shopping Center, North County Shopping Center and Biscayne Mall. Visitors to Columbia can choose from Churchill's, Columbia Super 8 Motel and Arrow Head Motel LLC for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.