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Career and Education Opportunities for Art Directors in Columbia, Missouri

Art director career and educational opportunities abound in Columbia, Missouri. About 1,300 people are currently employed as art directors in Missouri. By 2016, this is expected to shrink 1% to about 1,280 people employed. This is not quite as good as the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

The income of an art director is about $35 hourly or $74,820 yearly on average in Missouri. In the U.S. as a whole, their income is about $37 per hour or $76,980 per year on average. Earnings for art directors are better than earnings in the general category of Art and Design in Missouri and better than general Art and Design category earnings nationally. People working as art directors can fill a number of jobs, such as: product designer, product marketing manager, and production manager.

The Columbia area is home to thirteen schools of higher education, including two within twenty-five miles of Columbia where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. It will take about two years to learn to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Columbia include:

  • Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

Columbia College - Columbia, MO

Columbia College, 1001 Rogers, Columbia, MO 65216. Columbia College is a large college located in Columbia, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,081 students and an admission rate of 53%. Columbia College has a bachelor's degree program in Graphic Design which graduated one student in 2008.

Stephens College - Columbia, MO

Stephens College, 1200 E Broadway, Columbia, MO 65215. Stephens College is a small college located in Columbia, Missouri. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,147 students and an admission rate of 71%. Stephens College has a bachelor's degree program in Graphic Design which graduated two students in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: Columbia, Missouri

Columbia, Missouri
Columbia, Missouri photo by Grey_Wanderer

Columbia is situated in Boone County, Missouri. It has a population of over 100,733, which has grown by 19.2% over the last ten years. The cost of living index in Columbia, 85, is well below the national average. New single-family homes in Columbia are valued at $171,800 on average, which is below the state average. In 2008, three hundred thirty-five new homes were constructed in Columbia, down from six hundred fifty-three the previous year.

The top three industries for women in Columbia are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and health care. The average travel time to work is about 15 minutes. More than 50.5% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 24.0%, is higher than the state average.

The unemployment rate in Columbia is 6.8%, which is less than Missouri's average of 8.9%.

The percentage of Columbia residents that are affiliated with a religious congregation, 40.9%, is less than both the national and state average. Sugar Grove Church, Fairview Church and Emmanuel Church are among the churches located in Columbia. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the Christian Church (Disciples of Christ).

Columbia is home to the Columbia Country Club and the Columbia Plaza as well as Nickell Park and Stephens Park. Shopping centers in the area include Whitegate Shopping Center, North County Shopping Center and Biscayne Mall. Visitors to Columbia can choose from Churchill's, Columbia Super 8 Motel and Arrow Head Motel LLC for temporary stays in the area.