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Career and Education Opportunities for Public Relations Specialists in Jackson, Mississippi

Many educational and employment opportunities exist for public relations specialists in the Jackson, Mississippi area. There are currently 1,530 working public relations specialists in Mississippi; this should grow by 19% to about 1,820 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $17 per hour or $36,720 annually on average in Mississippi. In the U.S. as a whole, their income is about $24 hourly or $51,280 annually on average. Jobs in this field include: publications manager, environmental communications specialist, and media relations specialist.

There are three schools within twenty-five miles of Jackson where you can study to be a public relations specialist, among seventeen schools of higher education total in the Jackson area. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Jackson include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Hinds Community College - Raymond, MS

Hinds Community College, 501 East Main Street, Raymond, MS 39154. Hinds Community College is a large college located in Raymond, Mississippi. It is a public school with primarily 2-year programs and has 10,398 students. Hinds Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric.

Belhaven College - Jackson, MS

Belhaven College, 1500 Peachtree St, Jackson, MS 39202. Belhaven College is a small college located in Jackson, Mississippi. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,583 students and an admission rate of 61%. Belhaven College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eleven students in 2008.

Mississippi College - Clinton, MS

Mississippi College, 200 South Capitol Street, Clinton, MS 39058. Mississippi College is a small college located in Clinton, Mississippi. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,788 students and an admission rate of 62%. Mississippi College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 28 students in 2008.
  • Public Relations/Image Management, master's degree which graduated 1 student in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Jackson, Mississippi

Jackson, Mississippi
Jackson, Mississippi photo by Yassie

Jackson is situated in Hinds County, Mississippi. It has a population of over 173,861, which has shrunk by 5.6% in the past ten years. The cost of living index in Jackson, 83, is well below the national average. New single-family homes in Jackson cost $101,700 on average, which is well below the state average. In 2008, four hundred fifty-six new homes were built in Jackson, up from two hundred twenty-three the previous year.

The three big industries for women in Jackson are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and educational services. The average travel time to work is about 20 minutes. More than 27.1% of Jackson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.2%, is higher than the state average.

The unemployment rate in Jackson is 9.2%, which is less than Mississippi's average of 9.5%.

The percentage of Jackson residents that are affiliated with a religious congregation, 55.4%, is more than both the national and state average. Bibleway Baptist Church, Saint Johns Missionary Baptist Church and Saint John Deliverance Temple Number 2 are some of the churches located in Jackson. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Jackson is home to the Riverhills Country Club and the Colonial Country Club as well as Smith-Wills Stadium and Lefleurs Bluff State Park. Shopping malls in the area include North Terry Road Shopping Center, Northside Shopping Center and Northtown Village Shopping Center. Visitors to Jackson can choose from Days Inn-Coliseum, Econo Lodge and Regal Sales Office for temporary stays in the area.