Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in Gulfport, Mississippi

There is a wide variety of career and education opportunities for advertising managers in the Gulfport, Mississippi area. There are currently 430 working advertising managers in Mississippi; this should grow by 8% to about 470 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $27 per hour or $56,880 yearly on average in Mississippi and about $38 per hour or $80,220 annually on average nationally. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Mississippi and less than people in the Marketing and Advertising category nationally. Jobs in this field include: marketing and promotions manager, sales manager, and promotions executive producer .

The Gulfport area is home to six schools of higher education, including one within twenty-five miles of Gulfport where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Gulfport include:

  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Mississippi Gulf Coast Community College - Perkinston, MS

Mississippi Gulf Coast Community College, 51 Main Street, Perkinston, MS 39573. Mississippi Gulf Coast Community College is a medium sized college located in Perkinston, Mississippi. It is a public school with primarily 2-year programs and has 9,215 students. Mississippi Gulf Coast Community College has an associate's degree program in Marketing/Marketing Management which graduated seventeen students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Gulfport, Mississippi

Gulfport, Mississippi
Gulfport, Mississippi photo by Charlie Brenner

Gulfport is located in Harrison County, Mississippi. It has a population of over 70,055, which has shrunk by 1.5% over the last ten years. The cost of living index in Gulfport, 87, is well below the national average. New single-family homes in Gulfport are valued at $108,600 on average, which is well below the state average. In 2008, two hundred forty-two new homes were constructed in Gulfport, down from three hundred twenty-nine the previous year.

The top three industries for women in Gulfport are health care, arts, entertainment, and recreation, and accommodation and food services. For men, it is construction, arts, entertainment, and recreation, and public administration. The average commute to work is about 20 minutes. More than 19.1% of Gulfport residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.8%, is lower than the state average.

The unemployment rate in Gulfport is 9.3%, which is less than Mississippi's average of 9.5%.

The percentage of Gulfport residents that are affiliated with a religious congregation, 50.8%, is more than the national average but less than the state average. Saint Johns Catholic Church, Saint James Baptist Church and Broadmoor Baptist Church are all churches located in Gulfport. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Gulfport is home to the Harrison County Courthouse and the West Side Community Center as well as Cowan Road Field and Harbor Square Park. Shopping centers in the area include Great Southern Shopping Center, Gulf Mart Shopping Center and Hardy Court Shopping Center. Visitors to Gulfport can choose from Best Western Seaway Inn, Crystal Inn and Best Western Seaway for temporary stays in the area.