Career and Education Opportunities for Telemarketers in Rochester, Minnesota
If you want to be a telemarketer, the Rochester, Minnesota area offers many opportunities both for education and employment. There are currently 4,500 working telemarketers in Minnesota; this should shrink 16% to about 3,790 working telemarketers in the state by 2016. This is not quite as good as the national trend for telemarketers, which sees this job pool shrinking by about 11.1% over the next eight years. In general, telemarketers solicit orders for goods or services over the telephone.
The income of a telemarketer is about $11 hourly or $23,420 per year on average in Minnesota. In the U.S. as a whole, their income is about $10 per hour or $21,960 yearly on average. Compared with people working in the overall category of Sales and Clerical, people working as telemarketers in Minnesota earn less. They earn less than people working in the overall category of Sales and Clerical nationally.
There is one school within twenty-five miles of Rochester where you can study to be a telemarketer, among seven schools of higher education total in the Rochester area. The most common level of education for telemarketers is a high school diploma or GED. You can expect to spend only a short time studying to be a telemarketer if you already have a high school diploma.
CAREER DESCRIPTION: Telemarketer
In general, telemarketers solicit orders for goods or services over the telephone.
Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.
Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.
It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.
Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.
Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.
Similar jobs with educational opportunities in Rochester include:
- Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Telemarketer Training
Riverland Community College - Austin, MN
Riverland Community College, 1900 8th Ave NW, Austin, MN 55912-1473. Riverland Community College is a small college located in Austin, Minnesota. It is a public school with primarily 2-year programs and has 3,068 students. Riverland Community College has an associate's degree program in Sales, Distribution, and Marketing Operations which graduated two students in 2008.
National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.
For more information, see the National Retail Federation Foundation website.
LOCATION INFORMATION: Rochester, Minnesota
Rochester is located in Olmsted County, Minnesota. It has a population of over 100,413, which has grown by 17.0% in the past ten years. The cost of living index in Rochester, 79, is well below the national average. New single-family homes in Rochester are priced at $233,700 on average, which is below the state average. In 2008, two hundred eighty-seven new homes were constructed in Rochester, down from four hundred twenty the previous year.
The three big industries for women in Rochester are health care, educational services, and accommodation and food services. For men, it is health care, computer and electronic products, and construction. The average commute to work is about 15 minutes. More than 38.1% of Rochester residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.5%, is higher than the state average.
The unemployment rate in Rochester is 5.8%, which is less than Minnesota's average of 7.0%.
The percentage of Rochester residents that are affiliated with a religious congregation, 61.7%, is more than both the national and state average. Faith Family Church, Faith Harbor Church and Saint Francis Catholic Church are all churches located in Rochester. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.
Rochester is home to the Soldiers Field Golf Course and the Guggenheim Building as well as Mohn Park and Manor Park. Shopping centers in the area include Apache Mall, Miracle Mile Shopping Center and Crossroads Shopping Center. Visitors to Rochester can choose from Best Western, Maria's and Econo Lodge Downtown for temporary stays in the area.