Career and Education Opportunities for Advertising Agents in Rochester, Minnesota
There are many career and education opportunities for advertising agents in the Rochester, Minnesota area. There are currently 3,150 jobs for advertising agents in Minnesota and this is projected to grow 14% to about 3,590 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $19 per hour or $39,520 annually on average in Minnesota and about $20 per hour or $43,480 yearly on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Minnesota earn less. They earn more than people working in the overall category of Sales and Clerical nationally.
There are seven schools of higher education in the Rochester area, including one within twenty-five miles of Rochester where you can get a degree to start your career as an advertising agent. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Rochester include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Minnesota School of Business - Rochester, MN
Minnesota School of Business, 2521 Pennington Drive NW, Rochester, MN 55901. Minnesota School of Business is a small school located in Rochester, Minnesota. It is a private for-profit school with primarily 4-year or above programs and has 745 students. Minnesota School of Business has an associate's degree program in Advertising which graduated eight students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Rochester, Minnesota
Rochester is located in Olmsted County, Minnesota. It has a population of over 100,413, which has grown by 17.0% in the past ten years. The cost of living index in Rochester, 79, is well below the national average. New single-family homes in Rochester are priced at $233,700 on average, which is below the state average. In 2008, two hundred eighty-seven new homes were constructed in Rochester, down from four hundred twenty the previous year.
The three big industries for women in Rochester are health care, educational services, and accommodation and food services. For men, it is health care, computer and electronic products, and construction. The average commute to work is about 15 minutes. More than 38.1% of Rochester residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.5%, is higher than the state average.
The unemployment rate in Rochester is 5.8%, which is less than Minnesota's average of 7.0%.
The percentage of Rochester residents that are affiliated with a religious congregation, 61.7%, is more than both the national and state average. Faith Family Church, Faith Harbor Church and Saint Francis Catholic Church are all churches located in Rochester. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.
Rochester is home to the Soldiers Field Golf Course and the Guggenheim Building as well as Mohn Park and Manor Park. Shopping centers in the area include Apache Mall, Miracle Mile Shopping Center and Crossroads Shopping Center. Visitors to Rochester can choose from Best Western, Maria's and Econo Lodge Downtown for temporary stays in the area.